Tilting at Windmills

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Fri, July 1st, 2016 - Why Were Retailers Afraid to Order Big on DC's "Rebirth"?
With full returnability offered by DC Comics, why did the majority of comic book retailers so utterly under-order "Rebirth"?

Fri, June 3rd, 2016 - For Creator-Owned Comics, Rights Imply Responsibilities
Retailer Brian Hibbs hits a milestone and explains why the creators behind creator-owned titles need to stick to a schedule -- any schedule.

Mon, April 25th, 2016 - The Art (and Commerce) of Licensed Comics
Brian Hibbs both defines and discusses what is and isn't a licensed comic book, what that means for demand, and how it affects retailers.

Mon, March 21st, 2016 - ComicsPRO's Astoundingly Useful Annual Meeting
This month Brian Hibbs checks in with all the knowledge he learned from the 2016 ComicsPRO Annual Membership Meeting in Portland.

Fri, March 4th, 2016 - Looking at BookScan: 2015
This month Brian Hibbs dives deep -- really deep -- into 2015 BookScan numbers, tracking comic sales and trends for the bookstore market.

Fri, December 18th, 2015 - Trouble on the Horizon?
Brian Hibbs examines what's going on with the fourth quarter crash the comic book market is experiencing right now, and how will it impact 2016.

Fri, October 30th, 2015 - Communication & Momentum
Brian Hibbs looks at the art of pitching projects to retailers, how it affects everyone's bottom line, and All-New, All-Different Marvel Week 3.

Fri, September 11th, 2015 - In the Dark (Knight)
This month, Brian Hibbs examines his approach to DC Comics' "Dark Knight III: The Master Race" and the promise and peril of Local Comic Shop Day.

Fri, July 17th, 2015 - DC After Bob Wayne, Marvel's "All-New, All-Different" Relaunch
This month, Brian Hibbs examines changes in DC Comics policy post-Bob Wayne, and what might happen with Marvel's October relaunch.

Fri, June 19th, 2015 - Kicked at the Start and Other Thoughts
This month Brian Hibbs discusses a number of topics, from Kickstarter to "All-New, All-Different Marvel" and an ordering meeting at his shop.

Fri, March 20th, 2015 - Chaos in the Multiverse
Brian Hibbs look at the order challenges for "Convergence" and "Secret Wars" and why both happening at the same time is a risk for the market.

Fri, February 27th, 2015 - BookScan Numbers Show Big Book Market Growth for Comics in 2014
Comics publishers saw growth nearly across the board in the 2014 bookstore market, with Marvel, Archie and more making impressive gains.

Fri, January 9th, 2015 - Too Much Competition
This month Brian Hibbs examines the problem with too many titles being produced from the perspective of consumer behavior and how retailers order.

Fri, December 5th, 2014 - Successful Signings
This month, Brian Hibbs explains the proper way to organize signings, with examples from his recent "Saga" HC event with Brian K. Vaughan.

Fri, October 17th, 2014 - Those Who Do Not Know History...
This month, Brian Hibbs worries about whether gaming the solicitation process and what that means for the health of the industry's sales.

Fri, September 19th, 2014 - Round and Round and Round (and Round)
This month Brian Hibbs talks about the pain of the monthly pain retailers have to deal with when it comes to order forms and guessing what will sell.

Fri, August 1st, 2014 - The Force-Fed Market
This month Brian Hibbs looks at the many problems facing the Direct Market, including how some publishers are making it more difficult for retailers.

Fri, June 20th, 2014 - Another Penny Drops
Brian Hibbs talks about the art of ordering comics, how costs come into play and how the most worthless coin -- the penny -- is kind of worthless.

Fri, May 23rd, 2014 - Reaching the Summit
Brian Hibbs offers his takeaways from the Diamond Retailer Summit in Las Vegas and gives his thoughts on Bob Wayne leaving DC Comics.

Thu, April 17th, 2014 - The Empire Strikes Back
Brian Hibbs weighs in on Amazon's purchase of comiXology and what the potential ramifications are for the future of printed comics.

Thu, March 20th, 2014 - Two Stores, 75K Back Issues & Investing in the Past
Brian Hibbs digs through 75K back issues at his new location and compares the difference between selling vintage comics versus collected editions.

Thu, February 20th, 2014 - Digging Through the 2013 BookScan Numbers
Brian Hibbs' annual analysis of the sales numbers for graphic novels in the bookstore market finds some new entries in 2013.

Thu, January 16th, 2014 - The Two-Store Kid
Brian Hibbs is now the owner of a second store, and he breaks down the how and why, as well as the many challenges new stores face.

Thu, November 14th, 2013 - Fantagraphics, Kickstarters and OGNs
Brian Hibbs contributes to Fantagraphics' Kickstarter campaign, even though he's leery of it. Plus, the value of the OGN versus serialized comics.

Fri, October 18th, 2013 - The Bucket Theory
This month Brian Hibbs gives some final thoughts on DC's Villains Month and the problematic theory that envisions potential comic book readers as water in buckets.

Fri, September 20th, 2013 - Pruning the Stock
This month Brian Hibbs tackles the tricky subject of how to get rid of overstocked books, analyzing the many factors that lead to books not selling and how he stocks his store.

Thu, August 1st, 2013 - Cover Follies
This Brian Hibbs tackles the topic of cover design, both in terms of artistic value and how bad -- or good -- design ultimately impacts sales on the racks of comic book stores.

Thu, June 20th, 2013 - True Villainy
This month Brian Hibbs examines what the habits and desires of comic buyers, the role of sincerity in new comics and the potential pitfalls of DC Comics' upcoming linewide Villains Month event.

Fri, May 17th, 2013 - Format Matters
Brian Hibbs examines the miniseries and why exactly he hates it as a retailer, as well as why it makes more sense to put his faith in ordering ongoing titles with backlist potential.

Thu, April 11th, 2013 - Laughing at Sunshine
Brian Hibbs returns from a brief hiatus and finds a lot to like about the comics industry -- thriving print sales, being inspired by the annual ComicsPRO meeting and more!

Thu, February 14th, 2013 - Dissecting the 2012 BookScan Numbers
Brian Hibbs returns with TILTING AT WINDMILLS' annual analysis of the 2012 sales numbers for graphic novels in the bookstore market, discovering a few surprises in the process.

Thu, January 17th, 2013 - Marvel NOW! and Later
With three months worth of data under his belt, Brian Hibbs weighs in on the initial success of the Marvel NOW! initiative, looking at its strengths and potential weaknesses through the prism of DC's New 52 reboot.

Thu, December 6th, 2012 - Corporate Comics Blues
This month, Brian Hibbs reflects on November's surprising news from DC Comics regarding its digital publication schedule and what it means for him - and the rest of the comics retail industry - moving forward.

Thu, November 15th, 2012 - How Low Can We Go?
Brian Hibbs returns with a look at Marvel and DC Comics' lower-selling titles, weighing the likelihood of them losing money on a monthly basis rather than earning and asking why they continue to exist.

Thu, September 13th, 2012 - The Heinous Growth of Variants
In light of a recent debate amongst retailers, Brian Hibbs tackles the touchy subject of variant covers -- and how publishers, retailers and readers are all complicit in their growth.

Thu, August 16th, 2012 - DC's New 52 - One Year Later
Almost a year in, Brian Hibbs examines the sales impact of DC Comics' New 52 -- not just on DC's titles, but the entire comics market as a whole -- and likes what he sees.

Fri, July 27th, 2012 - What's Happening with Marvel NOW!?
Brian Hibbs looks at everything we know about Marvel NOW! at this point and while he has high hopes for it, he finds himself having difficulty finding a hook to sell his customers on the publisher's post-AvX reboot.

Thu, July 5th, 2012 - "The Walking Dead" Shuffles On
Bran Hibbs returns to express his delight at the continuing and growing success of Robert Kirkman's "The Walking Dead" and explains why the hit zombie Image Comics title is the model he hopes more creators will follow.

Thu, May 10th, 2012 - FCBD 2012
In his latest column, Brian Hibbs looks at his store's record breaking Free Comic Book Day, the new DC Entertainment regime, Diamond miscues, and digital storefronts

Thu, March 22nd, 2012 - Shotguns Versus Sniper Rifles
Brian Hibbs reflects on the reality of digital comics as opposed to what publishers and stores thought they would mean to the industry, and how to harness them to help increase the overall comics market.

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