Brevoort Talks "Captain America's" Shocking, Controversial Twist
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Fri, October 18th, 2013
- The Bucket Theory
This month Brian Hibbs gives some final thoughts on DC's Villains Month and the problematic theory that envisions potential comic book readers as water in buckets.
Fri, September 20th, 2013
- Pruning the Stock
This month Brian Hibbs tackles the tricky subject of how to get rid of overstocked books, analyzing the many factors that lead to books not selling and how he stocks his store.
Thu, August 1st, 2013
- Cover Follies
This Brian Hibbs tackles the topic of cover design, both in terms of artistic value and how bad -- or good -- design ultimately impacts sales on the racks of comic book stores.
Thu, June 20th, 2013
- True Villainy
This month Brian Hibbs examines what the habits and desires of comic buyers, the role of sincerity in new comics and the potential pitfalls of DC Comics' upcoming linewide Villains Month event.
Fri, May 17th, 2013
- Format Matters
Brian Hibbs examines the miniseries and why exactly he hates it as a retailer, as well as why it makes more sense to put his faith in ordering ongoing titles with backlist potential.
Thu, April 11th, 2013
- Laughing at Sunshine
Brian Hibbs returns from a brief hiatus and finds a lot to like about the comics industry -- thriving print sales, being inspired by the annual ComicsPRO meeting and more!
Thu, February 14th, 2013
- Dissecting the 2012 BookScan Numbers
Brian Hibbs returns with TILTING AT WINDMILLS' annual analysis of the 2012 sales numbers for graphic novels in the bookstore market, discovering a few surprises in the process.
Thu, January 17th, 2013
- Marvel NOW! and Later
With three months worth of data under his belt, Brian Hibbs weighs in on the initial success of the Marvel NOW! initiative, looking at its strengths and potential weaknesses through the prism of DC's New 52 reboot.
Thu, December 6th, 2012
- Corporate Comics Blues
This month, Brian Hibbs reflects on November's surprising news from DC Comics regarding its digital publication schedule and what it means for him - and the rest of the comics retail industry - moving forward.
Thu, November 15th, 2012
- How Low Can We Go?
Brian Hibbs returns with a look at Marvel and DC Comics' lower-selling titles, weighing the likelihood of them losing money on a monthly basis rather than earning and asking why they continue to exist.
Thu, September 13th, 2012
- The Heinous Growth of Variants
In light of a recent debate amongst retailers, Brian Hibbs tackles the touchy subject of variant covers -- and how publishers, retailers and readers are all complicit in their growth.
Thu, August 16th, 2012
- DC's New 52 - One Year Later
Almost a year in, Brian Hibbs examines the sales impact of DC Comics' New 52 -- not just on DC's titles, but the entire comics market as a whole -- and likes what he sees.
Fri, July 27th, 2012
- What's Happening with Marvel NOW!?
Brian Hibbs looks at everything we know about Marvel NOW! at this point and while he has high hopes for it, he finds himself having difficulty finding a hook to sell his customers on the publisher's post-AvX reboot.
Thu, July 5th, 2012
- "The Walking Dead" Shuffles On
Bran Hibbs returns to express his delight at the continuing and growing success of Robert Kirkman's "The Walking Dead" and explains why the hit zombie Image Comics title is the model he hopes more creators will follow.
Thu, May 10th, 2012
- FCBD 2012
In his latest column, Brian Hibbs looks at his store's record breaking Free Comic Book Day, the new DC Entertainment regime, Diamond miscues, and digital storefronts
Thu, March 22nd, 2012
- Shotguns Versus Sniper Rifles
Brian Hibbs reflects on the reality of digital comics as opposed to what publishers and stores thought they would mean to the industry, and how to harness them to help increase the overall comics market.
Thu, February 9th, 2012
- Crunching 2011's Book Scan Numbers
Brian Hibbs returns with TILTING AT WINDMILLS' annual analysis of the sales numbers for graphic novels in the bookstore market, and discovers a few surprises in the 2011 data.
Thu, January 12th, 2012
- Year-End Reflections
Brian Hibbs takes a look at the end-of-year sales charts and wonders openly about Marvel's backlist and the continuing problems he and other retailers have in keeping the publisher's collections in stock.
Thu, December 15th, 2011
- In Search of Greener Grass
Brian Hibbs examines the idea that comics can turn the corner and find a greater audience, as well as the problem of "waiting for the trade" from the perspective of retailers and publishers.
Thu, November 17th, 2011
- Is Digital the "Ultimate" Future?
Brian Hibbs examines Month 3 of DC Comics' New 52 titles, day-and-date digital release snafus and Marvel's decision to add "free" digital copies to its "Ultimate Comics" lineup.
Thu, October 20th, 2011
- Examining DC's New 52: Month 2
Brian examines the second month of DC's New 52, the impact of digital exclusivity on brick and mortar retailers, and some potentially underhanded tactics by a major publisher.
Thu, September 22nd, 2011
- If You Print It, They Will Come
Brian Hibbs examines the DC relaunch now that the first 3 weeks of New 52 titles have arrived, focusing on reigniting reader interest and problems with the current business model.
Thu, August 25th, 2011
- DC Comics, comiXology & Comic Stores
Brian Hibbs takes a close look at the details in DC Comics and comiXology's digital storefront FAQ and is not at all pleased by what he discovers.
Thu, July 14th, 2011
Selling trade paperbacks is like printing money for comic stores, right? Brian Hibbs explains why that's not really the case and why publishers should probably be cutting back on the collections.
Thu, June 9th, 2011
- #1 Could be the Loneliest Number
Is 52 the magic number? Brian Hibbs is back with an in-depth look at DC Comics' September relaunch and how it all fits in to the modern-day realities of the Direct Market.
Fri, May 20th, 2011
- The Self-Strangulation of the Direct Market
Brian Hibbs looks at how the combination of an economic depression combined with publishers' over-production and poor scheduling is slowly strangling the life from the Direct Market.
Thu, March 24th, 2011
- Lessons From Comic Relief & Borders
Brian Hibbs looks at the lessons to be learned from what happened to Comic Relief in the wake of Rory Root's passing, plus what the current Borders crisis illustrates about the benefits of buying locally.
Wed, February 9th, 2011
The time has arrived for the annual TILTING AT WINDMILLS analysis of the sales numbers for graphic novels in the bookstore market, and the 201 numbers hold a number of surprises as Brian goes more in depth than ever.
Thu, January 20th, 2011
This month, Brian Hibbs discusses Patton Oswalt's recent Geek Culture rant/dissertation, deciding the actor didn't go far enough, especially with regards to the role of today's day comics industry in pop culture.
Thu, December 16th, 2010
Brian Hibbs is at it again this month with a look at 2010 sales figures, an examination of "deconstructed" storytelling, the effect of event comics and rising prices on periodical sales and more.
Fri, November 12th, 2010
Brian Hibbs returns this month with a look at the sales of "Superman Earth One," JMS' announced move to OGN and self-contained, shorter stories, predictions of the death of the monthly periodical and more.
Thu, October 14th, 2010
Brian Hibbs weighs in on the recent price rollbacks announced by Marvel and DC Comics while also delving deep into the issue of shipping schedules, accurate solicitation information and more.
Thu, September 9th, 2010
Brian Hibbs is back this month with some potentially dire observations regarding comic book sales numbers based on data culled from his San Francisco-based store, years of experience and his personal observations.
Thu, July 15th, 2010
Brian Hibbs returns this month with news about a meeting DC Comics held for retailers in the wake of their digital comics announcement, leaving Hibbs feeling cautiously optimistic about the publisher's plans.
Thu, June 17th, 2010
Brian Hibbs is back with more on digital comics, this time focusing on the current debate over Day-and-Date releases, what they would mean to the comic book industry as a whole and why slow and cautious is the way to go.
Thu, May 13th, 2010
Brian Hibbs takes a look at the emerging digital comics market, likening it to the newsstands of old and explaining how - if done properly - sales of digital comics can help boost the bottom line of comic book stores.
Wed, March 31st, 2010
TILTING AT WINDMILLS arrives a few weeks early due to Brian Hibbs' excitement at a great weekend-long ComicsPRO event that saw a Robert Kirkman keynote address, DC Comics dialoguing with retailers and much more!
Fri, March 19th, 2010
In the latest edition of TILTING AT WINDMILLS, Brian Hibbs poses the question "Are publishers trying to kill the periodical comic?" and offers up examples of why it's worth asking in light of modern market realities.
Thu, February 11th, 2010
The time has arrived for the annual TILTING AT WINDMILLS analysis of the sales numbers for 2009 graphic novels in the bookstore market, and this year, Brian Hibbs looks at them in more depth than ever before.
Fri, January 15th, 2010
Brian Hibbs is back with a new TILTING that takes a look at comic pundit prognosticating about the coming year, physical comics versus their digital counterparts and Marvel's recent DC Comics "Blackest Night" return promotion.