Tag: tilting at windmills
Showing results 53-56 of 56
This month, Brian takes a good look at the direct market, measures the pros and cons of the non-returnability aspect of it's set-up and explains why, in his mind, there's very little reason for retailers to want that to change.
What do Neil Gaiman, Tyrese Gibson, social networking and guerilla marketing have to do with each other? Quite a bit, it turns out, as Brian Hibbs illustrates in Tilting at Windmills latest cautionary tale.
"Captain America" #600's big release has come and gone, and fans have been debating the issue heavily all week, but what was the end result for the retailers? Brian Hibbs is back with his analysis of the event from the front lines.
This month, Brian Hibbs takes an in depth look into the whole "Wolverine" #73 before #72 controversy and whether or not it had the intended results for his store. Plus, Free Comic Book Day and how to make it even better.