Entertainment Weekly spotlights Marvel Updated with Cover Image

Mon, April 22nd, 2002 at 12:00am PDT

Comic Books
Jonah Weiland, Founder/Former Owner

[Entertainment Weekly]Official Press Release

Hey, True Believer!

Those of you keeping track of the growing trend of mainstream media coverage

of Marvel Comics should head to your local newsstand to pick up the April

26th issue of Entertainment Weekly. The double-sized issue of the

mega-popular pop culture magazine profiles both the highly anticipated

Spider-Man movie and Marvel's well-reviewed X-FACTOR miniseries.

First, beating out films such as Star Wars Episode II: Attack of the Clones

and Scooby-Doo, the new dynamic duo of Tobey Maguire and Kirsten Dunst scored

the cover of EW's annual Summer Movie Preview issue. The arachno-mania

continues inside with a massive seven-page feature article on the big-budget

film which hits on May 3rd (one day prior to this year's Free Comic Book

Day). In the article, writer Tom Russo states that "in comics-industry terms,

the character is a superstar; Marvel currently publishes four different

monthly Spider-Man titles that together sell as many as 500,000 copies,

second only to the company's chart-topping X-Men books."

The article goes on to analyze the wall-crawler's amazing popularity, citing

the Spider-Man's depth of complexity compared to the often two-dimensional

heroes created by other publishers. Russo states that "when Spider-Man

debuted 40 years ago, the character revolutionized the industry; for the

first time, a superhero was depicted as an extraordinary figure who

nevertheless struggled with everyday anxieties. Rival publisher DC's heroes

suddenly seemed a little above-it-all by comparison." EW then pokes fun at

sister-company DC's iconic figures, noting that "Superman tended to get more

bummed out by Kryptonite than anything going on in Clark Kent's life, while

Batman always had those fabulous Bruce Wayne resources to fall back on when

the superheroics got tough." Finally, Russo quotes Marvel Editor In Chief Joe

Quesada as saying: "Marvel heroes lend themselves to the screen because we

focus on the individual more than the costume. They're real people first."

Continuing the magazine's comic book coverage, reviewer Marc Bernardin

showers praise on X-FACTOR, the new miniseries written by former EW staff

reporter Jeff Jensen. Under the "By Our Colleagues" banner, Bernardin says

that the four-issue story "sets an agenda a little loftier than the average

comic book," and applauds Jensen for "ably weaving together racism,

homophobia, religion, Hollywood depravity, and poor parenting into a

four-color tapestry that speaks of both hope and hopelessness." The review al

so gives a big thumbs-up to the book's visuals, saying that "the intricate

artwork by Arthur Ranson grounds X-FACTOR in a reality that could very easily

be ours."

Comic book readers and retailers should stay tuned for more mainstream media

coverage of Marvel projects as we move closer to the bigscreen debut of


'Nuff Said!

Bill Rosemann

Marketing Communications Manager

Marvel Comics

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