'Justice Leage' now fortified with 100% of the daily value of Vitamin C

Fri, April 26th, 2002 at 12:00am PDT

Comic Books
Jonah Weiland, Executive Producer/Publisher

Official Press Release

DC Comics has signed a multi-year deal with ConAgra Foods Store Brands division to manufacture Justice League fruit snacks. Hitting stores this summer, the snacks will feature the world's most popular superheroes of the hit Cartoon Network show Justice League and the top-selling DC Comics title JUSTICE LEAGUE ADVENTURES.

The fruit snacks will be sold as private label goods where retailers sell the product under their own store brand label. Justice League Fruit Snacks will be sold through ConAgra Foods Store Brands' grocery retailers and mass merchandise customers.

"We are looking forward to working with ConAgra Foods on Justice League Fruit Snacks," said Joel Ehrlich, Senior Vice President, Advertising and Promotions for Warner Bros. Consumer Products and DC Comics. "Kids and parents will love Justice League Fruit Snacks as the superheroes are the world's original and most popular crime fighting team. They are recognized around the world by fans of all ages."

"We are thrilled to be launching Justice League Fruit Snacks," said George Miketa, Vice President Sales and Marketing, ConAgra Foods Store Brands. "The partnership forged with DC Comics is strategically aligned with our long-term objective of offering value-added, time tested licensed equities to our customers and consumers."

The Justice League fruit snacks, shaped as Batman, Superman, Wonder Woman, Hawkgirl, The Flash, Green Lantern and Martian Manhunter, are fortified with 100 percent of the Daily Value of Vitamin C.

CBR News

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