MySpacing Comics: Where's Dynamite and Image?

Tue, November 27th, 2007 at 12:00am PST

Comic Books
Jeffrey Renaud, Staff Writer

Dark Horse continues to dominate over other publishers' friends-counts

Over the past six months, CBR News has been tracking trends and "friends" on MySpace.com - the nation's most trafficked website - as they relate to the comic book industry, most specifically with publishers and creators. In our ongoing effort to deliver to the world the premier online comics magazine, this new monthly feature endeavors to share our findings, chat with newsmakers and explore profile movement - be it up, down or sideways.

Compared to the October rankings, there hasn't been a lot of movement in the Top 10 list of publishers, but a quick look at the list for November sees Dark Horse Comics still riding high at No. 1 with an impressive 47,263 friends, by far the biggest jump amongst companies over the past month, with 6,506 new adds. But will they be able to maintain that position and momentum in the coming months? Was the huge amount of new adds due to finally approving a backlog of friend requests, or has the success of MySpace Dark Horse Presents fueled greater interest in the Dark Horse profile? We'll have a clearer picture next month.

Also moving and shaking this week is Virgin Comics, as its 2,725 new adds have landed Richard Branson and Deepak Chopra's comic company in seventh place.

Another big shift is DC Comics moving into No. 5, slipping by Top Cow by the tiny margin of 517 friends. Coupled with its DC Nation page, DC Comics actually boasts 30,402 super friends, which would place the publisher third behind Dark Horse and Marvel and ahead of TOKYPOP, currently third with 18,754 friends.

Tara McPherson is the most popular comics creator on MySpace
Noticeably absent from the Top 10 are Dynamite Entertainment and Image Comics. While McFarlane Companies has 7,290 friends, placing it ninth in the current rankings, the official Image Comics profile has just 3,221.

"We're in the midst of a complete revamp of our MySpace site," Image Comics Director of Marketing Joe Keatinge told CBR News. "It's going to contain a number of surprises and exlcusives to MySpace friends. In the mean time, we have had a number of books as the top feature in the MySpace Comic Books page, including 'PopGun,' 'Spawn' and 'Casanova,' and we've got the full issue of 'Wanted' #1 going up really soon, which is very exciting for us with all of the hype the first trailer from the movie has generated."

For Dynamite, Director of Marketing Joe Rybandt told CBR News the company has plans for a launch of a brand new MySpace page next year. "We actually do have a page, but it is not actively promoted currently," explained Rybandt. "We should be up and active with content and promotion just over the rise in 2008."

The Top 10 for individual creators remains unchanged with Tara McPherson riding high with a chart-topping 24,487 friends. The New York-based illustrator of "Fables: 1001 Nights of Snowfall" fame added, ironically, nearly 1,001 new friends since our last report.

MySpace Comic Books itself boasts nearly 160,000 friends
Meanwhile Jim Lee and Steve Niles have been picking up friends at a very quick pace, so look for moves from these two heavyweights. Lee ("All-Star Batman and Robin the Boy Wonder") added 648 friends while Niles, perhaps fueled by the UK release of "30 Days of Night" welcomed 423.

Keeping with Lees, Stan the Man, himself a recent addition to MySpace, added 603 friends and now has 2,713 people to call if he needs help moving.

MySpace Comic Books, the site's official comic book portal that spotlights creators, new projects and a news feed from CBR , currently boasts 155,956 friends.

TOP PUBLISHERS (Total friends, monthly shift)

1. Dark Horse: 47,263 (+6,506)

2. Marvel Comics: 41,124 (+1,726)

3. TOKYOPOP: 18,754 (+64)

4. DC Nation: 16,046 (-100)

5. DC Comics: 14,356 (+626)

6. Top Cow: 13,839 (+87)

7. Virgin Comics: 11,518 (+2,725)

8. Evil Ink Comics: 10,277 (+225)

9. Devil's Due: 5,865 (-130)

10. Aspen MLT: 4,146 (-60)

TOP CREATORS (Total friends, monthly shift)

1. Tara McPherson: 24,487 (+981)

2. Warren Ellis: 19,431 (+256)

3. Jim Lee: 17,307 (+648)

4. Brian K. Vaughan: 15,980 (+278)

5. Roman Dirge: 14,568 (+134)

6. Brian Michael Bendis: 13,202 (+316)

7. Brad Meltzer: 10,618 (+187)

8. Steve Niles: 10,455 (+423)

9. Geoff Johns: 9,711 (+91)

10. Ed Brubaker: 8,422 (+149)

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