CrossGen makes it official: CGE and Code 6 details

Thu, June 27th, 2002 at 12:00am PDT

Comic Books
Jonah Weiland, Founder/Former Owner

[CrossGen]First reported by Rich Johnston in the just launched Lying In The Gutters column here at CBR, CrossGen Comics made it official when they announced the creation of an entirely new publishing entity and a new imprint.

The first is CG Entertainment (CGE), a publishing entity owned by CrossGen that will publish non-CrossGen Universe projects. According to the release those projects will include, but are not limited to:

  • Affiliated Creator-Owned comics - Comics created and owned

    by companies outside of CrossGen.

  • Code 6 Comics - Code 6 Comics is a new imprint under

    CrossGen created for the purpose of publishing non-CrossGen Universe

    continuity titles, such as new projects outside of the CrossGen stable of

    creators who are willing to share ownership of the project with Code 6


For creators who are published through CGE, they will retain complete ownership of their properties, but will be afforded the opportunity to sign-up for a number of added value services CrossGen plans on supplying including marketing, licensing, Comics on the Web, merchandising and others.

[Code 6 Comics]The imprint, Code 6 Comics, is described by the published as their independent comics imprint and is named for the Florida police signal code for "escaped prisoner." The purpose of this imprint is to provide an environment for creator-developed projects where the funding isn't quite there to do it on your own. Through Code 6, creators would share owners of the titles with CrossGen, but will receive the same benefits as all other CrossGen titles.

"CrossGen's primary mission has been and always will be to make comics

relevant to a new generation," said CrossGeneration Comics Publisher and CEO

Mark Alessi in the release. "The creation of CG Entertainment and Code 6 Comics is a

natural and logical progression of that mission. We'd be foolish and

arrogant to believe that CrossGen's creators are the only people out there

creating great comics. The problem, though, is that the existing means for

independent creators to get their works published isn't equal to the task of

delivering them to the currently troubled marketplace. There's some great

stuff out there that hasn't seen the light of day, so we're taking on the

additional responsibility of using the marketing and distribution

infrastructure we've created at CrossGen to bring other comics to the

public. And I cannot stress enough my appreciation to Diamond for helping us

by assigning us the process right to establish these new entities. Diamond

has in the past been criticized for its business practices by independent

creators, but their help and support in setting up CGE and in end result the

Code 6 Comics imprint, proves Diamond's commitment to helping the

independent creator, and will soon result in the publishing and marketing of

some very fine comics."

The CODE 6 COMICS Mission Statement includes:

  • To be the best publishing alternative for creators looking

    for a home for a new or existing project.

  • To provide a fair profit and rights split that will be

    beneficial to both the creator and CODE 6 COMICS.

  • To be open and accessible to all creators involved.

  • To serve as a vehicle for creating global recognition to a

    select line of high quality, timely shipping comics.

  • To alleviate the burden of self publishing by handling most

    aspects of distribution, sales and marketing to allow creators to create

    comics and not worry about the time impacting responsibilities of these

    other important, yet difficult areas.

"We built Code 6 and CGE for those creators that want to create great

comics, but also want to be able to eat and support their families," said

Ian M. Feller, Director Business Development for CG Entertainment and Code 6

Comics in the release. "This industry is not an easy place to produce something you love

without taking on the financial hardships associated with self-publishing or

signing your creation away, yet still having to do all the work to make it a

success. We wanted to build a better home for these types of creators. A

place that treats them fairly, treats their creations fairly, and allows

them to profit from doing what they love to do and what they do

best...creating great comics!"

[CG Entertainment]"A lot of people in the industry talk about creator-ownership and/or

development, but sometimes forget that along with that also comes a lot of

work that writers and artists aren't very fond of, or aren't necessarily

prepared to implement successfully," said Tony Panaccio, CrossGen's Vice

Story continues below

President of Product Development in the release. "There's distribution, marketing,

advertising, and then if a creator wants to see some additional revenue from

licensing, there's dealing with agencies, lawyers, film producers, video

game manufacturers and other licensing professionals while still trying to

produce a quality comic. Those can be some murky waters, and if you're in

the game because you simply want to create good comics, chances are you're

either not going to do any licensing, or you're going to do it at the cost

of impacting your product's timeliness and quality. That's why they hire

guys like me, who can't write or draw a lick, to market the comics. At

CrossGen, we've built a robust marketing program on the Internet through

Comics on the Web (with which we recently launched a ground-breaking project

with Clear Channel Radio Interactive to bring COW to Clear Channel's vast

network of radio station Web sites nationally), created ground-breaking

partnerships in Hollywood through Branded Entertainment's Michael Uslan,

established a broad spectrum group of effective foreign publishing options,

including our recent agreement for China, and we've begun building a strong

licensing presence in video games through FOG Studios. CGE and Code 6 were

built to take advantage of those relationships and provide that

behind-the-scenes infrastructure that the fans never see, but the creators

need in order to help make it financially rewarding to create good comics."

For more on this story read the June 27th edition of Lying In The Gutters.

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