Official Press Release
heights for Kids' WB! on The CW for Saturday, March 8, scoring season
high household numbers in its timeslots and raising ratings by
significant percentages during the series' premiere weekend for the
No. 1 rated broadcast network kids lineup, according to Nielsen
"It's gratifying to see that viewers have gravitated to an outstanding
series that exemplifies what Kids' WB! strives to give its audience:
an engaging hero, great villains, amazing action and timely humor,"
said Betsy McGowen, Senior Vice President and General Manager, Kids'
The premiere of "The Spectacular Spider-Man" helped the Kids' WB!
Saturday morning lineup tally its highest household rating (1.1/3) of
the 2007-2008 season, and pushed all of the network's key demographic
ratings to their highest marks in the 2008 calendar year. Kids' WB!
launched the series with back-to-back episodes – "Survival of the
Fittest" at 10:00 a.m. ET/PT and "Interactions" at 10:30 a.m. ET/PT.
According to Nielsen Research Media, the premiere episode of "The
Spectacular Spider-Man" ("Survival of the Fittest" – 10:00 a.m.)
registered a 1.2/3 household rating – the top mark for Kids' WB! in
the 10:00 a.m. time slot during the 2007-2008 season, and
representative of a 20 percent gain over the equivalent week last
year. The episode's 1.4/5 mark in the key Kids 2-11 demographic
eclipsed last week's time slot ratings by 25 percent.
The numbers held and improved for the second episode ("Interactions" –
10:30 a.m.), also scoring the top household rating (1.4/4) for the
2007-2008 season in the 10:30 a.m. time slot, and leading its
broadcast network kids competition in all boys demographics as well as
the Kids 2-11 and Kids 9-14 segments. The 10:30 a.m. episode also
registered significant percentage increases in the demographics for
Kids 2-11 (75 percent above last week), Boys 2-11 (60 percent higher
than last week) and Kids 2-5 (200 percent over last week), the latter
also tying the network time slot's highest rating for the season. The
network's 6-11 demographics for the time slot were elevated
week-to-week in Kids 6-11 (50 percent gain), Boys 6-11 (14 percent
gain) and Girls 6-11 (300 percent), and the Kids 9-14 (1.4/6) and Boys
9-14 (2.0/9) ratings were the highest of the season.
The series picks up the original web-slinger's mythology at the
beginning of his hero's journey as a not-so-typical 16-year-old.
Peter Parker must conceal his secret identity and confront the
multi-leveled pressures of teenage life at home and school, while
combating more menacing super villains than ever before.
Producer/story editor Greg Weisman and producer/supervising director
Vic Cook developed the series for television. Based on Marvel
Entertainment's popular super hero, The Spectacular Spider-Man is
produced by Culver Entertainment, a Sony Pictures Television Company.
The Lizard makes his first villainous appearance in the all-new
episode this Saturday, March 15 at 10:00 a.m. ET/PT on Kids' WB! on
The CW. In the episode, entitled "Natural Selection," Peter Parker and
Spider-Man both must learn to own their choices when decisions made by
Dr. Curt Connors transform Pete's mentor into the Lizard. Popular
animation and video game voiceover actor Dee Bradley Baker ("SpongeBob
SquarePants," "The Fairly Oddparents") provides the voice of Curt
Connors/The Lizard. The episode is written by Matt Wayne and directed
by David Bullock.
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