"Spectacular Spider-Man" raises ratings for Kids' WB

Thu, March 13th, 2008 at 12:00am PDT

Comic Books
CBR News Team, Editor

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Official Press Release

"The Spectacular Spider-Man" swung to new

heights for Kids' WB! on The CW for Saturday, March 8, scoring season

high household numbers in its timeslots and raising ratings by

significant percentages during the series' premiere weekend for the

No. 1 rated broadcast network kids lineup, according to Nielsen

Research Media.

"It's gratifying to see that viewers have gravitated to an outstanding

series that exemplifies what Kids' WB! strives to give its audience:

an engaging hero, great villains, amazing action and timely humor,"

said Betsy McGowen, Senior Vice President and General Manager, Kids'

WB!

The premiere of "The Spectacular Spider-Man" helped the Kids' WB!

Saturday morning lineup tally its highest household rating (1.1/3) of

the 2007-2008 season, and pushed all of the network's key demographic

ratings to their highest marks in the 2008 calendar year. Kids' WB!

launched the series with back-to-back episodes – "Survival of the

Fittest" at 10:00 a.m. ET/PT and "Interactions" at 10:30 a.m. ET/PT.

According to Nielsen Research Media, the premiere episode of "The

Spectacular Spider-Man" ("Survival of the Fittest" – 10:00 a.m.)

registered a 1.2/3 household rating – the top mark for Kids' WB! in

the 10:00 a.m. time slot during the 2007-2008 season, and

representative of a 20 percent gain over the equivalent week last

year. The episode's 1.4/5 mark in the key Kids 2-11 demographic

eclipsed last week's time slot ratings by 25 percent.

The numbers held and improved for the second episode ("Interactions" –

10:30 a.m.), also scoring the top household rating (1.4/4) for the

2007-2008 season in the 10:30 a.m. time slot, and leading its

broadcast network kids competition in all boys demographics as well as

the Kids 2-11 and Kids 9-14 segments. The 10:30 a.m. episode also

registered significant percentage increases in the demographics for

Kids 2-11 (75 percent above last week), Boys 2-11 (60 percent higher

than last week) and Kids 2-5 (200 percent over last week), the latter

also tying the network time slot's highest rating for the season. The

network's 6-11 demographics for the time slot were elevated

week-to-week in Kids 6-11 (50 percent gain), Boys 6-11 (14 percent

gain) and Girls 6-11 (300 percent), and the Kids 9-14 (1.4/6) and Boys

9-14 (2.0/9) ratings were the highest of the season.

The series picks up the original web-slinger's mythology at the

beginning of his hero's journey as a not-so-typical 16-year-old.

Peter Parker must conceal his secret identity and confront the

multi-leveled pressures of teenage life at home and school, while

combating more menacing super villains than ever before.

Producer/story editor Greg Weisman and producer/supervising director

Vic Cook developed the series for television. Based on Marvel

Entertainment's popular super hero, The Spectacular Spider-Man is

produced by Culver Entertainment, a Sony Pictures Television Company.

The Lizard makes his first villainous appearance in the all-new

episode this Saturday, March 15 at 10:00 a.m. ET/PT on Kids' WB! on

The CW. In the episode, entitled "Natural Selection," Peter Parker and

Spider-Man both must learn to own their choices when decisions made by

Dr. Curt Connors transform Pete's mentor into the Lizard. Popular

animation and video game voiceover actor Dee Bradley Baker ("SpongeBob

SquarePants," "The Fairly Oddparents") provides the voice of Curt

Connors/The Lizard. The episode is written by Matt Wayne and directed

by David Bullock.

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Marvel Comics is a division of Marvel Entertainment, Inc., a leading global character-based entertainment company that has developed and owns a library of more than 5,000 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative team also supports the development of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines.

 
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