Looking at her track record, Hurd seems to have a sense for smash hits and cult classics but what she is always drawn to about a project are the characters. "I love character based films," she told CBR News. "You know the fact that, certainly with 'The Incredible Hulk,' you have a character with that kind of duality. Where Bruce Banner believes that he has a curse turning into the Hulk, he's trying to find a cure and over the course of the story he has a character's journey of finding out what it really means to be the Hulk and it may be quite different from what he thought at the beginning.."
The producer isn't just an old fan of comic books themselves but a fan of comic book movies as well. In fact, Hurd has wanted to produce comic book based films even before Hollywood became so fascinated with them. "Well, going back quite a few years, I optioned the comic books from Marvel," she said. "It was probably almost twenty years ago [now]."
As "The Incredible Hulk" is one of Marvel's first outings as their own film studio, and having so much invested in their characters, the publisher took a very active role during the production of the film. "At the same time it's a true collaboration," Hurd added. "It was not a dictatorship."
With such a wealth of characters in the Marvel Universe and so many names to choose from, some may be surprised to know which character Hurd would like to help bring to the silver screen next. "Probably Namor," she said with a smile, "probably the Sub-Mariner."
Now discuss this story in CBR's TV/Film forum.