Emily the Strange, Jones Soda team up

Wed, October 15th, 2008 at 2:49pm PDT

Comic Books
CBR News Team, Editor

Official Press Release

Now you can get Emily the Strange in a bottle! Emily comic book publisher Dark Horse Comics has teamed up with Jones Soda Co. to launch a limited-edition line of Emily the Strange soda pops on www.myjones.com.

Dark Horse Comics is known for breaking tradition and bucking trends. It arranged the partnership with Jones Soda Co., part of Jones Limited, to provide comic and soda fans with a new way to enjoy some of Dark Horse's most popular characters.

Six special-edition Emily art labels have been created for the sodas. And only 600 six-bottle packs of each of the six themes will be available, just in time for Halloween on October 14. These special-edition sodas, which come in Strawberry Lime, Pure Cane Cola, and Cream Soda, will only be available at https://www.myjones.com/code/limited.php?campaign=emily. The other Dark Horse comic featured in the program will be Eric Powell's The Goon, which will launch with the soda line.

MyJones was developed to create a unique and personal connection with Jones consumers by allowing them to customize their own bottles. ‘€¨‘€¨In 2002, Jones Soda received the patent for the unique MyJones process, and the service continues to be one of the most popular features that Jones Soda offers today.

"This is a really fun way to expose our characters to a whole new market," says Dark Horse President and founder Mike Richardson. "We have a lot of great ideas on how to make this partnership an exciting one and the flexibility and creativity of the Jones staff make them the perfect company for us to work with. Most importantly, we love the soda!"

"We are excited to work with such an iconic company like Dark Horse Comics that has always inspired the imagination and challenged the status quo," says Jones Soda COO, Joth Ricci. "The spirit of these two brands will be an exciting partnership combining our premium soda and their epic characters."

"It's wonderful to offer fans a new, hip and eclectic way to enjoy Emily, especially with Jones. The company has built a thriving business on its do-it-yourself spirit," says Emily creator Rob Reger.

About Emily the Strange

Created by Rob Reger and his company Cosmic Debris in 1993, Emily the Strange has become an internationally known icon for individualism, female empowerment, and do-it-yourself style. Born from the San Francisco graphic arts community, Emily graces a full, rock-influenced fashion clothing and accessory line, including everything from T-shirts, dresses, and underwear, to toys, guitars, and school supplies. She is the featured character in a series of comic books from Dark Horse Comics, four hardbound Chronicle Books, and an upcoming series of young adult novels from HarperCollins Publishing. For more information on Emily the Strange, contact Jill Beaverson at jill@cosmicdebris.com or 510-845-3645 x220, or visit www.emilystrange.com

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. sells its Jones Soda products through its distribution network nationally across the United States and Canada. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from consumers. From the pictures on the labels to the company's websites, www.jonessoda.com and www.myjones.com, and the recent MyJones Independent sites myjonesmusic.com and myjonesvideo.com, Jones Soda has created a cult following and is a passion not only among soda drinkers but with its employees, directors, and shareholders.

About Dark Horse Comics

Since 1986, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. Today, Dark Horse Comics is the third-largest comic-book publisher in the U.S., and is recognized as one of the world's leading publishers of licensed comics material. For more information contact Jeremy Atkins at jeremya@darkhorse.com or 503-905-2315, or visit www.darkhorse.com.

TAGS:  dark horse comics, emily the strange, jones soda

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