'Masters of the Universe' to fit in your pocket

Mon, April 7th, 2003 at 12:00am PDT

Comic Books
Jonah Weiland, Executive Producer/Publisher

Official Press Release

He-Man is fighting Skeletor... in your back pocket! MVCreations will begin

their rollout of CGE projects on July 9th with MASTERS OF THE UNIVERSE vol.

1: THE SHARD OF DARKNESS, a 112-page trade paperback printed in CrossGen

Entertainment's innovative 8" x 5" Traveler format. Priced at only $9.95,

the debut volume marks the first time that CGE will publish a collected

edition in the portable and affordable format for its initial print run.

Reprinting the four-issue miniseries originally published by Image Comics,

THE SHARD OF DARKNESS opens as strange events trouble the mighty Masters of

the Universe. Determined to unearth the cause of the calamity, the heroic

He-Man sets forth on a dangerous quest to end the crisis--but the sinister

Skeletor and his merciless minions have other ideas! Writer Val Staples,

penciler Emiliano Santalucia, and inker Marco Failla return readers to a

world of science and sorcery, as the '80s phenomenon is reborn for a new

era!

"We had seen and heard a lot of positive feedback about the Traveler-sized

collections from CGE," stated MVCreations President Val Staples. "In a day

and age where trades are becoming more and more popular, the Travelers are

priced to move, and a brilliant way to give readers a lot of bang for their

buck."

"If you want a fun read that accessible to all ages, then THE SHARD OF

DARKNESS is for you," continued Staples. "Intended as a beginning point for

new readers, the story jumps right into the action, providing a natural flow

of information as the story progresses. This way you're not buried in

excessive explanation. And retailers searching for a product that they can

use to reach out to younger readers should be happy to hear that the story

matches perfectly with the new toyline and cartoon."

"While the Travelers format may be small in size, embracing it as a go-to

format is a huge move," stated CrossGen Entertainment Director of Marketing

& Communications Bill Rosemann. "Some of the first comics that I ever read

as a child were paperback-sized reprints of superhero titles--and my friends

and I loved the fact that we could stick them in our book bags. For years

readers wondered why publishers didn't bring back this handy option. That's

why it's so cool to see CrossGen resurrect and revamp the format with

superior printing and paper. And thumbs-up to MVCreations for delivering

all-ages adventure in a package that young readers crave!"

MASTERS OF THE UNIVERSE vol. 1: THE SHARD OF DARKNESS will be solicited in

the CrossGen Entertainment section of the April issue of Diamond Comics

Distributors Previews catalog.

 
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