DC announces "After Watchmen" sales campaign

Wed, February 18th, 2009 at 8:08am PST

Comic Books
CBR News Team, Editor

Official Press Release

The excitement surrounding the upcoming WATCHMEN feature film has brought new readers to the graphic novel format. Now that they’ve read WATCHMEN, where do they go next? Help point them in the right direction with DC Comics’ “AFTER WATCHMEN, WHAT’S NEXT?” program.

DC Comics has developed a marketing campaign that spotlights several award-winning, best-selling titles from our various imprints. Each book reflects an aspect of WATCHMEN’s broad appeal — including other works by Alan Moore, science fiction tales, post-modern super hero action and sophisticated titles for mature readers — and is a great entry point for both new fans just discovering graphic novels and established readers looking to try something new.

The program is supported by an extensive marketing campaign including five promotionally-priced reprint Specials which are rush solicited below.

The marketing campaign includes:

Five “AFTER WATCHMEN, WHAT’S NEXT?” Specials featuring a cover price of just $1.00:

• SAGA OF THE SWAMP THING #21 SPECIAL EDITION
• TRANSMETROPOLITAN #1 SPECIAL EDITION
• PLANETARY #1 SPECIAL EDITION
• PREACHER #1 SPECIAL
• IDENTITY CRISIS #1 SPECIAL

Please see below for more information on these Specials.

Print:
• 32-page booklet to be given away at conventions, comics shops and book stores
• House ads in the DC Universe, Vertigo and WildStorm titles
• Editorial page promotions in Vertigo: On the Ledge, DC Nation and WildStorm Stormfront columns
• Trade ads

Online:
• E-mail Blasts
• National Consumer Online Banner Advertising Campaign
• Retailer Tools on DC Comics retailer page on diamondcomics.com
• Checklist, Header Card, Shelf Talker and Bag Slick
• Bag Stuffer for DC Retailer page for Direct Market retailers

Social Networking:
• AFTER WATCHMEN, WHAT’S NEXT? MySpace Group
• AFTER WATCHMEN, WHAT’S NEXT? Facebook Group

Conventions:
• Ad pages in Convention Program Guides
• 32-page Booklet distribution at DC booth
• Bookmark distribution at DC booth

DCCOMICS.COM:
• Website at www.readwatchmen.com
• Showcase titles on the homepages of DC, WildStorm and Vertigo throughout February, March and April to capture new WATCHMEN readers
• Articles on DC, Vertigo and WildStorm homepages

Co-op:
• Co-op Movie Slide
• Co-op Ad Slick

TAGS:  dc comics, watchmen

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