To the surprise of, well, no one, Marvel Comics announced Wednesday that they would be abandoning the decades-old Comics Code Authority rating system in favor of their own comic rating system.
Perhaps a bit more surprising was a brief story in USA Today's Life section on Wednesday that Wolverine would be getting his origin told this September, in a six issue miniseries entitled, simply enough, "Origin." No creative team for the book was announced, although Marvel editor in chief Joe Quesada drew the cover of the first issue at least.
The code decision was announced at Wednesday's semi-regular press conference. Quesada noted at the outset of the conference that Marvel president Bill Jemas' comments would still be submitted to the CCA. Presumably, he wouldn't be receiving their seal of approval for his comments at the press conference.
"The current standards are ... inappropriate ... for the 21st century," Jemas said. The move is a "voluntary initiative which we believe is necessary as we continue to grow and expand our business."
Leaving the CCA doesn't suddenly mean the House of Ideas will be turning into the House of Naughty Ideas, however. Most of Marvel's books will still be appropriate for readers of all ages. All of the books will get labeled based on readers the content will be suitable for.
"There's something wrong with this current system, where if the book does not bear the stamp ... then there's something wrong with the book," Jemas said. "That's bullshit."