While principal photography for Christopher Nolan and Warner Bros. incoming DC Comics adaptation "The Dark Knight Rises" just started yesterday, it appears the studio is already on top of promoting the next Batman movie. Today, a number of fan sites including SuperHeroHype played along with a new viral game launched along with the film's official website at TheDarkKnightRises.com. The audio file of chanting men on the official site contained a phrase hidden in its computer coding which let fans to the Twitter account @thefirerises which in turn pointed viewers to the first official image of actor Tom Hardy as the villain Bane:
These moves fall well in line with Warners campaign for "The Dark Knight" which offered fans sneak peeks and advanced screenings for playing along with games centered on Harvey Dent's District Attorney campaign and the Joker's "Why So Serious?" rein of terror.