Marvel & The Dallas Cowboys Team Up for Merchandise Launch

Wed, July 6th, 2011 at 8:33am PDT | Updated: July 6th, 2011 at 2:00pm

Comic Books
CBR News Team, Editor

Official Press Release

Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the Dallas Cowboys today announced a collaboration that joins renowned Super Heroes from the Marvel Universe with one of the premier franchises in National Football League (NFL) history. Through an agreement that enables the Dallas Cowboys to license Marvel’s Super Heroes, the team will develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys’ team colors, logos and jerseys.

The Marvel/Dallas Cowboys collection for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies. The line will debut this summer at mass, mid-tier and sporting goods retailers as well as at the Cowboys Stadium and Cowboys fan shops. Through their Dallas Cowboys Merchandising (DCM) arm, the Cowboys are the only major sporting team to design, manufacture, and distribute its own apparel and has an impressive 400,000 square foot facility which houses their corporate offices, distribution center and showrooms. The five-time Super Bowl champion Cowboys annually stand atop the NFL’s team merchandise sales.

“We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “The co-branded program with the Dallas Cowboys, America’s Team, helps further establish Marvel’s presence within the sports industry.” Mike Jerchower, Marvel’s Director of Licensing added, “Captain America and the Marvel Super Heroes are excited to join the Cowboys on their quest for the Super Bowl.”

“We are excited to team up with Marvel Entertainment to create such a unique line of apparel for our fans,” said Jerry Jones Jr., Chief Sales and Marketing Officer for the Dallas Cowboys. “We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with.”

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.

TAGS:  marvel comics, marvel entertainment, dallas cowboys, nfl, football, t-shirts, jerseys

 
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