Labelled as the first of three teasers, Marvel has released an image consisting of the "Shattered Heroes" logo overlaid on a darkened drawing of a building that has been reduced to rubble. Accompanying the logo is a partial quote from Tom Brevoort stating, "While the victory is won, the aftermath of it will set each of our heroes reeling." Shattered Heroes is one of the post-"Fear Itself" and "Schism" brandings announced during Comic-Con International in San Diego, along with Battle Scars. While Battle Scars is a branding banner, similar to Dark reign several years ago, Shattered Heroes will consist of a series of one-shots focusing on the effects the currently ongoing events will have on Marvel's superhero population.
In addition to the image, Marvel included another quote from Brevoort hinting at what fans can expect from the Shattered Heroes banner, along with a special hashtag (#ShatteredHeroes)for fans to use when discussing the teaser on Twitter.
“The war is over, and the warriors return home, carrying with them scars of battle, both physical and mental. Now the cost will be tallied, the casualties buried and mourned, the rubble swept up and carted away. But the damage to our heroes isn’t easily repaired, the wounds not easily healed. Decisions are made and lives are changed—can shattered heroes find renewed courage to go on?” – Tom Brevoort, SVP Executive Editor