DC Comics Dominates October Sales

Fri, November 4th, 2011 at 9:30am PDT | Updated: November 4th, 2011 at 10:19am

Comic Books
Kevin Melrose, Staff Writer
533

After barely edging out Marvel to take the top publisher spot in market and dollar share of the direct market in September, DC Comics significantly widened its lead in October, the second month of its heavily publicized line-wide New 52 relaunch. In October, half the books ordered by retailers were DC comics.

According to just-released numbers from Diamond Comic Distributors, DC laid claim to 42.47 percent of the market in dollars and 50.97 percent in units sold -- up from 35.74 percent and 43.04 percent the previous month -- versus Marvel's 29.1 percent and 30.29 percent. In September, Marvel held 35.7 percent of the market in dollars and 37.88 percent in units sold.

DC's Unit Share for October grew significantly from its September number

DC again dominated Diamond's Top 10, claiming seven spots -- including the first six. The second issue of the new flagship "Justice League," by Geoff Johns and Jim Lee, topped the chart, followed "Batman" #2, by Scott Snyder and Greg Capullo, "Action Comics" #2, by Grant Morrison and Rags Morales, "Green Lantern" #2, by Johns and Doug Mahnke, "The Flash" #2, by Francis Manapul and Brian Buccellato, and "Detective Comics" #2, by Tony S. Daniel. "Superman" #2, by George Perez and Jesus Merino, brought up the rear at No. 10.

Marvel held onto slots 7 through 9 with "Incredible Hulk" #1, by Jason Aaron and Marc Silvestri, "Wolverine and the X-Men #1," by Aaron and Chris Bachalo, and "Fear Itself" #7, by Matt Fraction and Stuart Immonen.

DC also performed well in the graphic novel category, grabbing half of the Top 10 spots, led by the "Flashpoint" hardcover collection at No. 1.

UPDATED

Diamond has now released the Top 100 comics and graphic novels for October, revealing that DC claimed 17 of the Top 20 spots for the month. It's probably worth noting, too, that reorders for the first issues of Aquaman, Green Lantern and Detective Comics cracked the Top 100, at Nos. 88, 93 and 98, respectively.

Check back later with CBR for John Mayo's complete sales breakdown and analysis for October, 2011.

DC's Dollar Share increased by nearly 7% from September to October

TOP 100 COMIC BOOKS
Based on Total Unit Sales of Products Invoiced in October 2011

QTY
RANK
DOLLAR
RANK
INDEXITEM CODEDESCRIPTIONPRICEVENDOR

1

1

104.80

AUG110160-M

JUSTICE LEAGUE #2

$3.99

DC 

2

3

100.00

AUG110186-M

BATMAN #2

$2.99

DC 

3

2

89.23

AUG110179-M

ACTION COMICS #2

$3.99

DC 

4

5

82.55

AUG110202-M

GREEN LANTERN #2

$2.99

DC 

5

8

66.19

AUG110167-M

FLASH #2

$2.99

DC 

6

7

64.25

AUG110190

DETECTIVE COMICS #2 [*]

$2.99

DC 

7

6

61.75

AUG110584-M

INCREDIBLE HULK #1

$3.99

MAR

8

9

55.59

AUG110653-M

WOLVERINE AND X-MEN #1

$3.99

MAR

9

4

55.44

AUG110568-M

FEAR ITSELF #7

$4.99

MAR

10

10

54.65

AUG110182

SUPERMAN #2 [*]

$2.99

DC 

11

11

52.45

AUG110191

BATMAN THE DARK KNIGHT #2 [*]

$2.99

DC 

12

12

51.57

AUG110194

BATMAN AND ROBIN #2 [*]

$2.99

DC 

13

38

45.85

AUG110166

WONDER WOMAN #2

$2.99

DC 

14

13

43.63

AUG110195

BATGIRL #2 [*]

$2.99

DC 

15

45

43.14

AUG110196

BATWOMAN #2

$2.99

DC 

16

48

41.82

AUG110226

TEEN TITANS #2 [*]

$2.99

DC 

17

50

41.59

AUG110206

GREEN LANTERN NEW GUARDIANS #2

$2.99

DC 

18

16

41.32

AUG110165

AQUAMAN #2 [*]

$2.99

DC 

19

17

40.97

AUG110205

GREEN LANTERN CORPS #2 [*]

$2.99

DC 

20

20

38.71

AUG110207

RED LANTERNS #2 [*]

$2.99

DC 

21

23

38.13

AUG110200

NIGHTWING #2 [*]

$2.99

DC 

22

14

34.92

AUG110662

UNCANNY X-MEN #544

$3.99

MAR

23

27

34.50

AUG110164

JUSTICE LEAGUE INTERNATIONAL #2 [*]

$2.99

DC 

24

37

34.49

AUG110582-M

FEAR ITSELF FEARLESS #1

$2.99

MAR

25

15

34.46

AUG110597

AMAZING SPIDER-MAN #671

$3.99

MAR

26

18

34.16

AUG110605-M

AVENGERS #18

$3.99

MAR

27

58

34.00

AUG110211

SWAMP THING #2

$2.99

DC 

28

19

33.56

AUG110598

AMAZING SPIDER-MAN #672

$3.99

MAR

29

28

33.18

AUG110198

CATWOMAN #2 [*]

$2.99

DC 

30

29

33.09

AUG110210

JUSTICE LEAGUE DARK #2 [*]

$2.99

DC 

31

22

32.35

AUG110651-M

X-MEN REGENESIS #1

$3.99

MAR

32

21

32.32

AUG110614-M

NEW AVENGERS #17

$3.99

MAR

33

30

32.04

AUG110184

SUPERGIRL #2 [*]

$2.99

DC 

34

24

31.94

AUG110649-M

X-MEN SCHISM #5

$3.99

MAR

35

31

30.99

AUG110199

RED HOOD AND THE OUTLAWS #2 [*]

$2.99

DC 

36

32

30.64

AUG110172

GREEN ARROW #2 [*]

$2.99

DC 

37

25

30.46

AUG110596

ULTIMATE COMICS SPIDER-MAN #3

$3.99

MAR

38

26

30.39

AUG110671-M

UNCANNY X-FORCE #16

$3.99

MAR

39

35

29.97

AUG110183

SUPERBOY #2 [*]

$2.99

DC 

40

49

28.79

AUG110639

FF #10

$2.99

MAR

41

51

28.09

AUG110640

FF #11

$2.99

MAR

42

42

27.89

AUG110212

ANIMAL MAN #2 [*]

$2.99

DC 

43

41

27.74

AUG110201

BIRDS OF PREY #2 [*]

$2.99

DC 

44

79

27.56

AUG110217

STORMWATCH #2

$2.99

DC 

45

47

25.87

AUG110221

SUICIDE SQUAD #2 [*]

$2.99

DC 

46

33

25.75

AUG110595

ULTIMATE COMICS X-MEN #2

$3.99

MAR

47

34

25.53

AUG110573-M

MIGHTY THOR #7

$3.99

MAR

48

36

25.10

AUG110611-M

SECRET AVENGERS #18

$3.99

MAR

49

52

24.93

AUG110174

SAVAGE HAWKMAN #2 [*]

$2.99

DC 

50

53

24.65

AUG110231

LEGION OF SUPER HEROES #2 [*]

$2.99

DC 

51

39

23.72

AUG110660-M

X-MEN #19

$3.99

MAR

52

40

23.66

AUG110594

ULTIMATE COMICS ULTIMATES #3

$3.99

MAR

53

54

23.30

AUG110219

DEATHSTROKE #2 [*]

$2.99

DC 

54

55

22.96

AUG110171

FURY OF FIRESTORM THE NUCLEAR MEN #2 [*]

$2.99

DC 

55

67

22.86

AUG110625

DAREDEVIL #5

$2.99

MAR

56

44

22.85

AUG110667

WOLVERINE #17 XREGG

$3.99

MAR

57

46

22.46

AUG110578

INVINCIBLE IRON MAN #509

$3.99

MAR

58

57

22.31

AUG110189

BATWING #2 [*]

$2.99

DC 

59

59

22.26

AUG110230

LEGION LOST #2 [*]

$2.99

DC 

60

69

22.18

AUG110232

LEGION SECRET ORIGIN #1

$2.99

DC 

61

71

22.08

AUG110658

X-MEN LEGACY #257

$2.99

MAR

62

60

22.04

AUG110216

DEMON KNIGHTS #2 [*]

$2.99

DC 

63

62

21.71

AUG110175

DC UNIVERSE PRESENTS #2 [*]

$2.99

DC 

64

72

21.14

AUG110033-M

BTVS SEASON 9 FREEFALL #2

$2.99

DAR

65

64

21.10

AUG110213

FRANKENSTEIN AGENT OF SHADE #2 [*]

$2.99

DC 

66

74

20.94

AUG110197

HUNTRESS #1

$2.99

DC 

67

65

20.83

AUG110218

GRIFTER #2 [*]

$2.99

DC 

68

43

20.80

AUG110225

ALL STAR WESTERN #2 [*]

$3.99

DC 

69

66

20.56

AUG110228

BLUE BEETLE #2 [*]

$2.99

DC 

70

68

20.13

AUG110215

RESURRECTION MAN #2 [*]

$2.99

DC 

71

70

20.00

AUG110170

CAPTAIN ATOM #2 [*]

$2.99

DC 

72

56

18.92

AUG110659

ASTONISHING X-MEN #43

$3.99

MAR

73

75

18.83

AUG110229

HAWK AND DOVE #2 [*]

$2.99

DC 

74

122

18.80

AUG110607

AVENGERS 1959 #1

$2.99

MAR

75

76

18.77

AUG110173

MISTER TERRIFIC #2 [*]

$2.99

DC 

76

85

18.71

AUG110601

VENOM #8

$2.99

MAR

77

86

18.58

AUG110621

CAPTAIN AMERICA AND BUCKY #623

$2.99

MAR

78

84

18.43

AUG110547

WALKING DEAD #90 (MR)

$2.99

IMA

79

87

18.18

JUL110554

WALKING DEAD #89 (MR)

$2.99

IMA

80

77

18.11

AUG110220

VOODOO #2

$2.99

DC 

81

78

18.06

AUG110214

I VAMPIRE #2 [*]

$2.99

DC 

82

90

17.77

AUG110208-M

SHADE #1

$2.99

DC 

83

63

17.64

AUG110192-M

BATMAN ODYSSEY VOL 2 #1

$3.99

DC 

84

82

17.07

AUG110222

OMAC #2 [*]

$2.99

DC 

85

83

16.89

AUG110227

STATIC SHOCK #2 [*]

$2.99

DC 

86

88

16.55

AUG110223

BLACKHAWKS #2 [*]

$2.99

DC 

87

61

16.41

AUG110224

MEN OF WAR #2 [*]

$3.99

DC 

88

91

16.38

JUL110191-M

AQUAMAN #1

$2.99

DC 

89

92

16.27

AUG110579

JOURNEY INTO MYSTERY #629

$2.99

MAR

90

95

16.07

AUG110580

JOURNEY INTO MYSTERY #630

$2.99

MAR

91

94

15.98

AUG110674-M

DEADPOOL #45

$2.99

MAR

92

73

15.94

AUG110627

MOON KNIGHT #6

$3.99

MAR

93

96

15.94

JUL110218-M

GREEN LANTERN #1

$2.99

DC 

94

97

15.67

AUG110622-M

HULK #42

$2.99

MAR

95

98

15.59

AUG110673

DEADPOOL #44

$2.99

MAR

96

99

15.30

AUG110185

PENGUIN PAIN AND PREJUDICE #1

$2.99

DC 

97

102

15.29

AUG110682

SUPERIOR #5 (MR)

$2.99

MAR

98

100

15.22

JUL118205-M

DETECTIVE COMICS #1

$2.99

DC 

99

104

14.99

AUG110626

PUNISHER #4

$2.99

MAR

100

106

14.91

AUG110683

SUPERIOR #6 (MR)

$2.99

MAR

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TAGS:  dc comics, marvel comics, diamond comics, dc relaunch

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