DC Wins November Sales As Marvel Closes Gap

Fri, December 9th, 2011 at 9:38am PST

Comic Books
Kiel Phegley, Staff Writer

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DC Comics took the top position on Diamond Comic Distributors monthly sales estimates for the third month in a row in November. Anchored by another strong performance by Geoff Johns and Jim Lee's "Justice League" -- the month's #1 title -- as well as the rest of their New 52 line, the publisher had a 34.69% dollar share in the direct market with 39.66% in units sold. DC took six of the top ten-selling comics for the month.

However, Marvel Comics closed the gap after October's stunning DC performance by trailing by little more than one percent in dollars and little less than two percent in unit sales with a market share of 33.30% and 37.94%, respectively. Marvel's highest ranking book was its "Point One" anthology, which came in fifth in overall sales followed directly in the top ten by debuts for "Avenging Spider-Man" and the new "Uncanny X-Men." The numbers show that DC's 42.47% and 50.97% market shares for October's chart were due to high reorders on the returnable #1 issues of the New 52, meaning the market share race may remain a closer battle than industry watchers had suspected.

Other notable changes from Diamonds numbers include a growth in month-to-month graphic novel sales led by the best-selling "Batman: Noel" by Lee Bermejo as comic sales dipped slightly from October.

See Diamond's early overall estimates below, and stay tuned to CBR News for more on the numbers and market share.

TAGS:  sales estimates, dc comics, marvel comics

 
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