Marvel updates its fans on 'Mutant X'

Thu, September 6th, 2001 at 12:00am PDT

Comic Books
Jonah Weiland, Executive Producer/Publisher

Official Press Release

Hey, True Believer!

After viewing the first few episodes of the new syndicated "Mutant X" TV series, we've made a scheduling change to properly capitalize on the show's debut. By moving the launch of our MUTANT X comic book from October to a later date, we'll give the program time to build audience awareness and loyalty, rather than delivering a product before the source material actually hits. Then, once the show has generated excitement, we'll capitalize on that recognition by releasing the comic.

We believe this will be the best course of action to trigger increased customer traffic and result in higher sales for Direct Market retailers.

Bill Rosemann


Marketing Communications Manager


Marvel Comics

 
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