"The Adventures of Seinfeld and Superman" Land on TBS

Thu, June 10th, 2004 at 12:00am PDT

Comic Books
Jonah Weiland, Executive Producer/Publisher

Official Press Release

NEW YORK, June 9 /PRNewswire/ -- TBS, television's "very funny" network,

and American Express are teaming up for a unique marketing partnership that

will bring a "webisode" from "The Adventures of Seinfeld and Superman"

campaign to the network later this month. The campaign launched exclusively on

the American Express web site in the spring. The webisodes reverberate TBS's

new "very funny" branding initiative, which debuted earlier this month. The

branding campaign includes a new look, logo and tagline, highlighted by

programming where comedy lovers can find hit series like "Sex and the City"

and "Seinfeld," as well as hilarious original reality series like "Outback

Jack" and the upcoming "Gilligan's Island."

The first webisode, "A Uniform Used to Mean Something," will air in its

entirety on TBS from June 15-19, immediately following "Sex and the City." TBS

will feature on-air billboards and on-air bugs during "Sex and the City"

encouraging viewers to stay tuned to see Jerry Seinfeld and Superman in their

latest adventure.

In addition, TBS will air a television sneak preview of the second

webisode, entitled "Hindsight is 20/20," the week of June 20. The preview

will direct viewers to the American Express website

where they can watch the four-minute "Hindsight" webisode in its entirety; view the first webisode and

behind-the-scenes clips and interviews; and discover a unique interactive

experience. The 30-second sneak preview will air during "Sex and the City"

and in the network's prime-time schedule.

Both webisodes were co-written by Jerry Seinfeld and directed by acclaimed

film director, Barry Levinson (Diner, Rain Man). The first webisode, "A

Uniform Used To Mean Something," set in New York City, debuted on the American

Express website March 29, 2004. "Hindsight is 20/20", shot on location in

Death Valley, CA, debuted on the American Express website May 20, 2004.

"This partnership between TBS and American Express brings the strength of

each company's assets to the table in a way that goes far beyond a traditional

media deal," said Linda Yaccarino, executive vice president of Turner

Entertainment Ad Sales and Marketing. "The alliance allows both TBS and

American Express to expand their well known brands through a significant reach

to our respective target audiences."

"By joining American Express' hilarious 'Adventures of Seinfeld and

Superman' with the eagerly anticipated TBS debut of 'Sex and the City,' we are

bringing together two great icons of comedy," said Steve Koonin, executive

vice president and chief operating of TBS and TNT. "This 'very funny'

combination further establishes TBS as an ideal choice for innovative

advertising opportunities designed to reach the comedy lover in all of us."

"We are excited to bring TBS viewers with 'Adventures of Seinfeld and

Superman' -- original content that has drawn millions of fans to our website

to be entertained by two longtime friends," said John Hayes, chief marketing

officer at American Express. "Through the webisodes, we have been able to

introduce new customers to the brand in a unique and entertaining way and know

that the TBS audience will enjoy the pair's 'misadventures' too."

The centerpiece of TBS's new branding campaign is the commercial

television debut of "Sex and the City." TBS is airing 10 memorable "Sex and

the City" episodes over five nights in primetime. TBS will air the entire

series in order beginning June 22 with two back-to-back episodes airing each

Tuesday at 10:00 p.m., then re-airing each Wednesday at 10:00 p.m.

The network's new branding initiative targets comedy lovers: young,

well-educated adults who are affluent for their age and who love comedic

programming of all types. TBS will make viewers laugh out loud and feel young

by connecting them to the "very funny" stories and characters they love.

"The Adventures of Seinfeld and Superman" webisodes were produced under

license from DC Comics and Warner Bros. Consumer Products.

Visit http://www.americanexpress.com/jerry to view "The Adventures of Seinfeld

and Superman."

 
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