Official Press Release
NEW YORK, June 9 /PRNewswire/ -- TBS, television's "very funny" network,
and American Express are teaming up for a unique marketing partnership that
will bring a "webisode" from "The Adventures of Seinfeld and Superman"
campaign to the network later this month. The campaign launched exclusively on
the American Express web site in the spring. The webisodes reverberate TBS's
new "very funny" branding initiative, which debuted earlier this month. The
branding campaign includes a new look, logo and tagline, highlighted by
programming where comedy lovers can find hit series like "Sex and the City"
and "Seinfeld," as well as hilarious original reality series like "Outback
Jack" and the upcoming "Gilligan's Island."
The first webisode, "A Uniform Used to Mean Something," will air in its
entirety on TBS from June 15-19, immediately following "Sex and the City." TBS
will feature on-air billboards and on-air bugs during "Sex and the City"
encouraging viewers to stay tuned to see Jerry Seinfeld and Superman in their
In addition, TBS will air a television sneak preview of the second
webisode, entitled "Hindsight is 20/20," the week of June 20. The preview
will direct viewers to the American Express website
where they can watch the four-minute "Hindsight" webisode in its entirety; view the first webisode and
behind-the-scenes clips and interviews; and discover a unique interactive
experience. The 30-second sneak preview will air during "Sex and the City"
and in the network's prime-time schedule.
Both webisodes were co-written by Jerry Seinfeld and directed by acclaimed
film director, Barry Levinson (Diner, Rain Man). The first webisode, "A
Uniform Used To Mean Something," set in New York City, debuted on the American
Express website March 29, 2004. "Hindsight is 20/20", shot on location in
Death Valley, CA, debuted on the American Express website May 20, 2004.
"This partnership between TBS and American Express brings the strength of
each company's assets to the table in a way that goes far beyond a traditional
media deal," said Linda Yaccarino, executive vice president of Turner
Entertainment Ad Sales and Marketing. "The alliance allows both TBS and
American Express to expand their well known brands through a significant reach
to our respective target audiences."
"By joining American Express' hilarious 'Adventures of Seinfeld and
Superman' with the eagerly anticipated TBS debut of 'Sex and the City,' we are
bringing together two great icons of comedy," said Steve Koonin, executive
vice president and chief operating of TBS and TNT. "This 'very funny'
combination further establishes TBS as an ideal choice for innovative
advertising opportunities designed to reach the comedy lover in all of us."
"We are excited to bring TBS viewers with 'Adventures of Seinfeld and
Superman' -- original content that has drawn millions of fans to our website
to be entertained by two longtime friends," said John Hayes, chief marketing
officer at American Express. "Through the webisodes, we have been able to
introduce new customers to the brand in a unique and entertaining way and know
that the TBS audience will enjoy the pair's 'misadventures' too."
The centerpiece of TBS's new branding campaign is the commercial
television debut of "Sex and the City." TBS is airing 10 memorable "Sex and
the City" episodes over five nights in primetime. TBS will air the entire
series in order beginning June 22 with two back-to-back episodes airing each
Tuesday at 10:00 p.m., then re-airing each Wednesday at 10:00 p.m.
The network's new branding initiative targets comedy lovers: young,
well-educated adults who are affluent for their age and who love comedic
programming of all types. TBS will make viewers laugh out loud and feel young
by connecting them to the "very funny" stories and characters they love.
"The Adventures of Seinfeld and Superman" webisodes were produced under
license from DC Comics and Warner Bros. Consumer Products.
Visit http://www.americanexpress.com/jerry to view "The Adventures of Seinfeld