"The Walking Dead" Devours Basic Cable Records

Mon, February 13th, 2012 at 2:08pm PST

TV/Film
Steve Sunu, Staff Writer/Reviews Editor

Much like the zombies in the post-apocalyptic world it's set, "The Walking Dead" came back to life after a midseason hiatus on Sunday and devoured audiences across the country with record-breaking ratings in the 18-49 and 25-54 demographics. With 8.1 million viewers tuning in for the midseason premiere "Nebraska," "The Walking Dead" broke its own basic cable record for most number of viewers set in October 2011.

In anticipation of the latter half of the second season, AMC recently announced "The Walking Dead Story Synch," a web application that allows viewers to interact with episodes of "The Walking Dead" as they air, beginning with "Nebraska." Spinoff Online's Kevin Melrose gave the episode a positive review, saying "Nebraska" is "a shining moment for Rick, who for so long had played a reactive, secondary role in his own story."

Despite the show's incredible success in the ratings, there is a shadow cast over the property with "The Walking Dead" artist and co-creator Tony Moore suing Robert Kirkman over proceeds. Kirkman responded to Moore's lawsuit, calling it "ridiculous." Over the weekend, Moore went on record saying Kirkman "procured our agreement by deception."

AMC has already posted the full midseason premiere online. Check out the episode and press release below.

Official Press Release

Last night, AMC's mid-season premiere of "The Walking Dead" became the strongest telecast for any drama in basic cable history against key demos including 5.4 million adults 18-49 and 4.4 million adults 25-54. These results shatter the previous record, which was held by the series two premiere from October 16th with increases of +12% and +6% respectively. The show delivered 8.1 million viewers for its 9pm premiere and delivered 10.1 million viewers for the night (9pm premiere and 11pm and 12:30 am encores). At 10pm, AMC also premiered its newest unscripted series, "Comic Book Men," executive produced by Kevin Smith (Clerks, Dogma, Chasing Amy), Charlie Corwin's Original Media (LA Ink, Storm Chasers, Swamp People) and Elyse Seiden (Red State). The series delivered 2 million total viewers.

Source: The Nielsen Company, Live+SD, M-Su/8P-11P (telecast level data, originals, series-drama program type, 1993-2/12/12). Strongest telecast among A18-49 and A25-54 AA (000).

"It is a great night for AMC. We're thrilled to see this incredible record breaking response to 'The Walking Dead,' and 'Comic Book Men' is off to a strong start as well. Congratulations to the teams behind both of these shows," said Charlie Collier, AMC's president.

Following are the Key Nielsen Highlights:

Mid-season two premiere "The Walking Dead":
· 9pm airing - 5.2 HH rating with 8.1 million viewers
· 9pm airing - Adults 18-49 delivered 5.4 million viewers
· 9pm airing - Adults 25-54 delivered 4.4 million viewers
· 9 pm, 11 pm and 12:30 am airings - 10.1 million viewers

"The Walking Dead" is based on the comic book series written by Robert Kirkman and published by Image Comics. Glen Mazzara serves as series' showrunner and executive producer. Kirkman, Gale Anne Hurd, David Alpert and Frank Darabont are executive producers with Greg Nicotero as co-executive producer. Season two of the critically acclaimed global hit series continues to deliver the strongest telecasts for any drama in basic cable history against Adults 18-49, as well as, top international pay-TV ratings on Fox International Channels' (FIC) major markets.

At 10pm, the network premiered its newest unscripted series "Comic Book Men,"

Premiere of "Comic Book Men"
· 10pm airing - 1.3 HH rating with 2 million viewers
· 10pm airing - Adults 18-49 delivered 1.3 million viewers
· 10pm airing - Adults 25-54 delivered 1.1 million viewers

Executive produced by Kevin Smith (Clerks, Dogma, Chasing Amy), Charlie Corwin's Original Media (LA Ink, Storm Chasers, Swamp People) and Elyse Seiden (Red State), the six-part series dives deep into fanboy culture by following the antics in and around master fanboy Kevin Smith's New Jersey comic shop, Jay and Silent Bob's Secret Stash, where both staff and customers geek out over mind-blowing pop culture artifacts and the legends behind them.

Leading the crew behind the Secret Stash counter are moody manager Walt, uber-nerd Mike, career slacker Brian, and Ming, the shop's go-to whipping boy. As the team buys, sells and discovers the treasures of the comic collecting world, they share all the juicy details with Kevin through their outrageous podcast, which is woven throughout the series.

About AMC
AMC reigns as the only cable network in history to ever win the Emmy(R) Award for Outstanding Drama Series four years in a row, as well as the Golden Globe(R) Award for Best Television Series - Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC's Can't Get Enough and AMC's Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

TAGS:  the walking dead, amc, robert kirkman

 
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