Marvel Entertainment & Cellfish Launch "Marvel's The Avengers Live Wallpaper" Android App

Mon, April 30th, 2012 at 2:22pm PDT

Comic Books
CBR News Team, Editor

Official Press Release

M­arvel Entertainment, LLC, one of the world’s most prominent character-based entertainment companies, has teamed up with Cellfish, a leading mobile and social application developer, to launch an Android personalization app based on the upcoming film based on Marvel’s Avengers characters. “Marvel’s The Avengers” Live Wallpaper, is now live in the Android store timed in anticipation of next week’s theatrical release of “Marvel’s The Avengers”.  Just as “Marvel’s The Avengers” on the big screen brings together many of Marvel’s film and comic heroes, including Iron Man, Captain America, Thor, and Hulk, so too does the Cellfish app bring these favorites directly to fans’ Android phones.

“Marvel has created some of the most well-known and beloved characters of all time, so we are very excited to work with them to bring their heroes to life in this Android personalization product,” said Julien Mitelberg, Co-Founder and Chief Operating Officer of Cellfish. “We have a proven ability to bring high-quality mobile apps to market. We’re looking forward to putting that expertise to work with Marvel.”

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Marvel is pleased to continue extending its digital offerings, now to Android wallpapers, with our new partners at Cellfish.  It adds a lot of value for Avengers fans worldwide." said Peter Phillips, Senior Vice President and General Manager of Marvel Digital Media Group.



The freemium version of “Marvel’s The Avengers” Live Wallpaper app features the Super Hero team’s iconic logo displayed against an animated backdrop with lighting, smoke effects, and sky movement, with fun options like a “screen crack” message and call alert. Premium versions allow users to add all of the Avengers characters to the scene, as well as unlock individual character wallpapers and ringtones of audio clips from the film. 

Future Avengers personalization options will follow.



About Marvel’s The Avengers
Marvel Studios presents “Marvel’s The Avengers”—the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.


Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgardand Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.“

Marvel’s The Avengers” is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.



About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.

About Cellfish
Cellfish is a leading publisher of mobile and social applications targeted at music, sports and entertainment fans. Headquartered in New York and with offices in Los Angeles, Paris, Montreal and Dusseldorf, Cellfish brings together the very best in original and licensed content and applications, distributed through its own marketing network as well as through partnerships with the leading operators, media companies and app stores.

TAGS:  marvel studios, the avengers, cellfish

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