"Avengers" Topping $600M, But Can Whedon's Mightiest Heroes Topple Titanic?

Tue, June 26th, 2012 at 1:03pm PDT | Updated: June 26th, 2012 at 4:53pm

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According to a press release from Walt Disney Studios, Marvel Studios' "The Avengers" is set to cross the $600 million domestic box office threshold today -- an achievement reached by only two other films in the history of cinema: "Avatar," which has earned a staggering $760.5 million to date and "Titanic" at $658.6 million.

"The Avengers" currently sits at the #3 spot for highest-grossing films of all time domestically at about $600 million, a figure that puts Marvel's blockbuster within striking distance of "Titanic." Although drop-off has been steady since its record-breaking opening weekend, "The Avengers" saw a 20.7% dip from the week of June 8-14 ($16.8 million) to the week of June 15-21 ($13.3 million). While this stablization makes it somewhat difficult to estimate how domestic gross will progress, it seems likely that this week will bring in about $10 million and the July 4 holiday could also bolster the movie's returns, despite the July 3-opening "Amazing Spider-Man" swinging into theaters. With a few more solid weekends in its future, it's entirely possible "The Avengers" could sink "Titanic."

Adding to the potential for "The Avengers" overtaking one of Cameron's films is the rumor of a director's cut of "The Avengers" circulating online, which would certainly bring fans back to theaters for yet another go at Earth's Mightiest Movie. It wouldn't be an unexpected move from Disney to release a new cut of the film -- Joss Whedon's first cut was reportedly three hours long -- but Whedon has gone on record saying the final cut of "The Avengers" is the Director's Cut. Even if that's the case, circumstances have definitely changed since before the film's premiere and Whedon's statement, and releasing an extended version as the summer days wane would certainly help further entrench "The Avengers" in cinema history.


Official Press Release

Marvel’s The Avengers is expected to cross the $600 million domestic box office threshold today, becoming one of only three films in history ever to reach this milestone. The Super Hero film’s global total is now an estimated $1,438.3 million, and it stands as the #3 film of all time globally and domestically.

Marvel’s The Avengers opened in North America May 4 with a staggering $207.4 million – the biggest domestic debut of all time – and has been shattering domestic box office records ever since including the industry’s all-time second weekend record with $103 million; fastest film to reach $200 million (3 days), $300 million (9 days), $400 million (14 days), and $500 million (23 days); and highest Saturday ($69.5 million) and Sunday ($57 million) totals. It is the #4 film of all time internationally with $838.9 million. 

Among only 12 films that have grossed $1 billion at the global box office, Marvel’s The Avengers is one of five billion-dollar Disney releases, which also include Pirates of the Caribbean: Dead Man’s Chest, Alice in Wonderland, Disney•Pixar’s Toy Story 3, and Pirates of the Caribbean: On Stranger Tides.

 
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