"Before Watchmen" Launches Big In June While "AvX" Stands Tall

Fri, July 6th, 2012 at 8:10am PDT | Updated: July 6th, 2012 at 1:19pm

Comic Books
Stephen Gerding, Senior Editor

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DC Comics' "Before Watchmen" minis debuted strong

It appears as though the continuing controversy over DC Comics' decision to publish "Before Watchmen" has not had a negative effect on the various miniseries' first issue sales. While Marvel's "Avengers Vs X-Men" #5-6 for June took the #1 and 2 spots on the top ten list, DC's "Watchmen" prequels swept the 5 through 8 spots with DC's Batman and "Justice League" taking #4 and 5, respectively.

As a result, while Marvel narrowly outgunned DC in dollar share for the month, 33.77% to 33.03, DC actually moved more copies of its titles, comprising 38.23% of the market's books overall to Marvel's 37.82.

Overall, industry sales were down 6.28% from a month before, though they remain higher than June 2011 by 14.97%, illustrating just how strong the previous month's numbers were, bolstered by the launch of DC Comics' "Second Wave" titles.

As for trades, "The Walking Dead" continues its undead grip on the charts, with the sixteenth volume landing in the #1 position while the first volume sits at #8. Alan Moore took the second and third positions with the latest volume of "League of Extraordinary Gentlemen" and a surging "Watchmen," respectively. Ed Brubaker and Sean Phillips' "Fatale" debuted strong at #6, further illustrating the growth of creator-owned series in today's market.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR SHAREUNIT SHARE
MARVEL COMICS33.77%37.82%
DC ENTERTAINMENT33.03%38.23%
IMAGE COMICS7.36%6.45%
IDW PUBLISHING6.22%4.16%
DARK HORSE COMICS4.51%3.49%
DYNAMITE ENTERTAINMENT2.82%2.35%
BOOM! STUDIOS1.25%1.49%
EAGLEMOSS PUBLICATIONS LTD1.21%0.28%
AVATAR PRESS INC0.84%0.87%
TOP SHELF PRODUCTIONS0.83%0.32%
OTHER NON-TOP 108.16%4.55%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AVENGERS VS. X-MEN #6$3.99APR120575MAR
2AVENGERS VS. X-MEN #5$3.99APR120569MAR
3BATMAN #10$3.99APR120193DC
4JUSTICE LEAGUE #10$3.99APR120161DC
5BEFORE WATCHMEN: MINUTEMEN #1 (MR)$3.99APR120137DC
6BEFORE WATCHMEN: COMEDIAN #1 (MR)$3.99APR120149DC
7BEFORE WATCHMEN: SILK SPECTRE #1 (MR)$3.99APR120143DC
8BEFORE WATCHMEN: NITE OWL #1 (MR)$3.99APR120155DC
9SPIDER-MEN #1$3.99APR120603MAR
10AVX VS #3$3.99APR120567MAR
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD VOLUME 16: A LARGER WORLD TP (MR)$14.99APR120487IMA
2LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #3: 2009 (MR)$9.95APR121232TOP
3WATCHMEN TP$19.99FEB058406DC
4THE BOYS VOLUME 11: OVER THE HILL WITH THE SWORDS OF A THOUSAND MEN TP$19.99APR121021DE
5BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH HC$22.99FEB120245DC
6FATALE VOLUME 1: DEATH CHASES ME TP (MR)$14.99APR120439IMA
7BATWOMAN VOLUME 1: HYDROLOGY HC$22.99FEB120246DC
8THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99JUL068351IMA
9DMZ VOLUME 12: THE FIVE NATIONS OF NEW

YORK TP (MR)

$14.99MAR120276DC
10MORNING GLORIES VOLUME 3: P.E. TP$14.99APR120451IMA

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
JUNE 2012 VS. MAY 2012
COMICS-6.28%-6.50%
GRAPHIC NOVELS-15.42%-14.72%
TOTAL COMICS/GN-9.35%-7.16%
JUNE 2012 VS. JUNE 2011
COMICS14.97%12.14%
GRAPHIC NOVELS2.51%-3.66%
TOTAL COMICS/GN10.74%10.79%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

(FIRST HALF 2012 VS. FIRST HALF 2011)

COMICS20.47%19.21%
GRAPHIC NOVELS13.49%9.53%
TOTAL COMICS/GN18.16%18.40%
SECOND QUARTER 2012 VS. FIRST QUARTER 2012
COMICS16.79%14.86%
GRAPHIC NOVELS23.81%18.98%
TOTAL COMICS/GN18.97%15.18%
SECOND QUARTER 2012 VS. SECOND QUARTER 2011
COMICS15.81%23.34%
GRAPHIC NOVELS23.33%11.53%
TOTAL COMICS/GN18.14%22.33%

TAGS:  sales report, diamond comic distributors, avx, before watchmen

 
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