DC Edges Marvel In Overall July Sales, "Walking Dead" #100 Best Selling Comic

Fri, August 3rd, 2012 at 8:36am PDT | Updated: August 3rd, 2012 at 8:42am

Comic Books
Stephen Gerding, Senior Editor

Rick Grimes topped all other comics characters in July, with "The Walking Dead" #100 landing in the #1 spot for monthly comic book sales

After closing the gap in June, DC Comics took the number one spot from Marvel for July, commanding 32.71% of the market's Dollar Share and 36.55% Unit Share. Marvel didn't exactly stumble, however, clocking in at 31.96% and 35.45%, respectively.

However, despite Marvel and DC maintaining their #1 and 2 slots, it was Image Comics' "The Walking Dead" #100 that ruled the sales charts. With estimated sales of over 380K, Robert Kirkman's long-running zombie serial landed in the #1 sales position for monthly comics for the first time in its publishing history, though it is consistently the top-seller on the graphic novel charts.

Meanwhile, Marvel's AvX juggernaut rolled on with "Avengers Vs X-Men" #7 and 8 in positions 2 and 3 and tie-in series "AVX VS" #4 in rank #7. DC filled out the remainder of the top ten, with "Batman," "Justice League," "Detective Comics," "Green Lantern" and "Action Comics" continuing to perform strongly for the publisher. None of the "Before Watchmen" series remained in the top ten for their second issues, but the first issue of "Before Watchmen: Ozymandias" debuted at #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC COMICS

32.71%

36.55%

MARVEL COMICS

31.96%

35.45%

IMAGE COMICS

9.42%

9.39%

IDW PUBLISHING

6.61%

4.51%

DARK HORSE COMICS

4.51%

3.79%

DYNAMITE ENTERTAINMENT

2.77%

2.64%

BOOM! STUDIOS

1.38%

1.30%

ZENESCOPE ENTERTAINMENT

1.22%

1.04%

EAGLEMOSS PUBLICATIONS

1.20%

0.27%

VIZ MEDIA

0.95%

0.42%

OTHER NON-TOP 10

7.28%

4.65%

COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JULY 2012 VS. JUNE 2012

COMICS

0.61%

-1.96%

GRAPHIC NOVELS

-4.36%

6.45%

TOTAL COMICS/GN

-0.95%

-1.33%

JULY 2012 VS. JULY 2011

COMICS

22.09%

15.24%

GRAPHIC NOVELS

16.89%

18.25%

TOTAL COMICS/GN

20.46%

15.48%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

COMICS

19.28%

16.71%

GRAPHIC NOVELS

13.40%

11.12%

TOTAL COMICS/GN

17.36%

16.25%

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD #100 (MR)

$3.99

MAY120469

IMA

2

AVENGERS VS. X-MEN #7

$3.99

MAY120637

MAR

3

AVENGERS VS. X-MEN #8

$3.99

MAY120643

MAR

4

BATMAN #11

$3.99

MAY120224

DC

5

JUSTICE LEAGUE #11

$3.99

MAY120192

DC

6

BEFORE WATCHMEN: OZYMANDIAS #1 (MR) [*]

$3.99

MAY120174

DC

7

AVX VS. #4

$3.99

MAY120635

MAR

8

DETECTIVE COMICS #11

$3.99

MAY120228

DC

9

GREEN LANTERN #11

$2.99

MAY120242

DC

10

ACTION COMICS #11

$3.99

MAY120212

DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN: EARTH ONE HC

$22.99

MAR120234

DC

2

FABLES VOLUME 17: INHERIT THE WIND TP (MR)

$14.99

APR120282

DC

3

RICHARD STARK’S PARKER: THE SCORE HC

$24.99

FEB120313

IDW

4

BUFFY THE VAMPIRE SLAYER SEASON 9: FREEFALL TP

$17.99

APR120017

DAR

5

INVINCIBLE VOLUME 16: FAMILY TIES TP

$16.99

MAY120553

IMA

6

BATMAN & ROBIN VOLUME 1: BORN TO KILL HC

$24.99

MAR120241

DC

7

LOCKE & KEY VOLUME 5: CLOCKWORKS HC

$24.99

APR120391

IDW

8

SUICIDE SQUAD VOL. 1: KICKED IN THE TEETH TP

$14.99

APR120250

DC

9

SCALPED VOLUME 9: KNUCKLE UP TP (MR)

$14.99

APR120293

DC

10

WILD CHILDREN ONE-SHOT (MR)

$7.99

MAY120522

IMA

TAGS:  sales report, the walking dead, marvel comics, image comics, dc comics

 
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