"AvX" Tops DC Comics' Zero Month-Heavy September Sales Chart

Fri, October 5th, 2012 at 8:05am PDT | Updated: November 9th, 2012 at 10:36am

Comic Books
Kiel Phegley, Staff Writer

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Marvel's AvX event topped the charts once again, but DC Comics led overall sales

While Marvel Comics sits on the precipice of its linewide response to DC Comics' "New 52" initiative, the latter's one-year anniversary proved dominant in the Direct Market in September.

Diamond Comics Distributors today release its initial sales rankings for last month, and while the Marvel event "Avengers Vs. X-Men" took the top monthly periodical spot with its penultimate eleventh issue, DC captured the top percentages in both market and dollar share on the strength of their "Zero Month" initiative which offered jumping on points for their 52 DC Universe ongoings. Indeed, those #0 books accounted for the other nine slots in the top ten with "Batman," "Justice League" and "Green Lantern" leading the pack.

Overall, the market was down in September when compared to August, however Diamond noted that the ninth month of the year came in with on four Wednesdays as opposed to August's five, so less product and fewer sales is a virtual certainty. Sales were down from September 2011 as well in the periodical category, which dragged the year-to-year comparison into a split (overall dollars were up a bit while unit sales faltered) despite a surging graphic novel category. But again, these numbers come with a caveat as last September saw DC launch 51 of its 52 new titles to increased sales across the board.

In terms of graphic novels sold across September 2012, Marvel took a somewhat surprising first place finish with a back catalog title -- Jim Starlin's "Thanos Quest," the performance of which was likely driven by the success of this summer's "Avengers" movie. The rest of the graphic novel top ten was varied with DC nabbing four spots -- led by Walt Simonson's long-awaited "Judas Coin" -- and other top properties like "The Walking Dead" and "Avatar: The Last Airbender" performing strongly.

In percentage terms, DC took dollar share at 36.41% to Marvel's 31.04% and uni share at 41.1% to Marvel's 33.65%. IDW finished a distant third with Image nipping at its heels.

Stay tuned to CBR News for a more complete sales analysis as well as the top 300 comics as they become available.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC COMICS

36.41%

41.10%

MARVEL COMICS

31.04%

33.65%

IDW PUBLISHING

6.36%

4.82%

IMAGE COMICS

6.09%

5.56%

DARK HORSE COMICS

4.49%

3.69%

DYNAMITE ENTERTAINMENT

2.97%

2.97%

BOOM! STUDIOS

1.40%

1.50%

AVATAR PRESS

1.11%

0.87%

ZENESCOPE ENTERTAINMENT

0.96%

1.00%

EAGLEMOSS PUBLICATIONS

0.92%

0.18%

OTHER NON-TOP 10

8.25%

4.67%

COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

SEPTEMBER 2012 VS. AUGUST 2012

COMICS

-11.89%

-9.62%

GRAPHIC NOVELS

-14.31%

-15.83%

TOTAL COMICS/GN

-12.69%

-10.17%

SEPTEMBER 2012 VS. SEPTEMBER 2011

COMICS

-4.42%

-8.72%

GRAPHIC NOVELS

14.43%

20.18%

TOTAL COMICS/GN

1.02%

-6.85%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

COMICS

17.12%

14.26%

GRAPHIC NOVELS

14.16%

13.60%

TOTAL COMICS/GN

16.16%

14.21%

THIRD QUARTER 2012 VS. SECOND QUARTER 2012

COMICS

2.36%

0.41%

GRAPHIC NOVELS

1.46%

8.75%

TOTAL COMICS/GN

2.07%

1.06%

THIRD QUARTER 2012 VS. THIRD QUARTER 2011

COMICS

8.25%

6.06%

GRAPHIC NOVELS

7.84%

21.21%

TOTAL COMICS/GN

8.12%

7.19%

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

p>VENDOR

1

AVENGERS VS X-MEN #11

$3.99

JUL120528-M

MAR

2

BATMAN #0

$3.99

JUL120154-M

DC

3

JUSTICE LEAGUE #0

$3.99

JUL120123-M

DC

4

GREEN LANTERN #0

$2.99

JUL120173-M

DC

5

DETECTIVE COMICS #0

$3.99

JUL120159-M

DC

6

ACTION COMICS #0

$3.99

JUL120142-M

DC

7

BATMAN: THE DARK KNIGHT #0

$2.99

JUL120162-M

DC

8

BATMAN AND ROBIN #0

$2.99

JUL120164

DC

9

EARTH 2 #0

$2.99

JUL120135-M

DC

10

BATMAN INCORPORATED #0

$2.99

JUL120150-M

DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THANOS QUEST #1

$7.99

JUL120553

MAR

2

THE JUDAS COIN HC

$22.99

MAY120270

DC

3

THE WALKING DEAD VOLUME 8 HC (MR)

$34.99

JUL120438

IMA

4

AVATAR THE LAST AIRBENDER VOLUME 3: PROMISE PART 3 TP

$10.99

MAY120011

DAR

5

AQUAMAN VOLUME 1: THE TRENCH HC

$22.99

MAY120278

DC

6

THE TOWER CHRONICLES VOL. 1: GEISTHAWK GN

$7.99

JUL121137

LEG

7

THE MANHATTAN PROJECTS VOLUME 1: SCIENCE BAD TP

$14.99

JUN120470

IMA

8

THIEF OF THIEVES VOLUME 1 TP

$14.99

JUL120437

IMA

9

BATMAN: ARKHAM CITY TP

$16.99

JUN120243

DC

10

BATMAN: KNIGHTFALL VOL. 3: KNIGHTSEND TP

$29.99

JUN120242

DC

TOP 100 COMIC BOOKS

QTY

RANK

DOLLAR

RANK

DESCRIPTION

PRICE

VENDOR

1

1

AVENGERS VS X-MEN #11

$3.99

MAR

2

2

BATMAN #0

$3.99

DC

3

3

JUSTICE LEAGUE #0

$3.99

DC

4

6

GREEN LANTERN #0

$2.99

DC

5

4

DETECTIVE COMICS #0

$3.99

DC

6

5

ACTION COMICS #0

$3.99

DC

7

14

BATMAN THE DARK KNIGHT #0

$2.99

DC

8

20

BATMAN AND ROBIN #0

$2.99

DC

9

21

EARTH 2 #0

$2.99

DC

10

22

BATMAN INCORPORATED #0

$2.99

DC

11

23

AQUAMAN #0

$2.99

DC

12

24

SUPERMAN #0

$2.99

DC

13

8

UNCANNY X-MEN #18

$3.99

MAR

14

7

AMAZING SPIDER-MAN #693

$3.99

MAR

15

10

AVENGERS #30

$3.99

MAR

16

9

AMAZING SPIDER-MAN #694

$3.99

MAR

17

28

FLASH #0

$2.99

DC

18

11

NEW AVENGERS #30

$3.99

MAR

19

12

WOLVERINE AND X-MEN #16

$3.99

MAR

20

13

BEFORE WATCHMEN COMEDIAN #3 (MR)

$3.99

DC

21

15

WOLVERINE AND X-MEN #17

$3.99

MAR

22

26

TALON #0 [*]

$2.99

DC

23

16

BEFORE WATCHMEN SILK SPECTRE #3 (MR)

$3.99

DC

24

25

WALKING DEAD #102 (MR) [*]

$2.99

IMA

25

17

BEFORE WATCHMEN NITE OWL #3 (MR)

$3.99

DC

26

32

NIGHTWING #0

$2.99

DC

27

19

SPIDER-MEN #5

$3.99

MAR

28

18

BEFORE WATCHMEN OZYMANDIAS #3 (MR)

$3.99

DC

29

35

BATGIRL #0

$2.99

DC

30

36

WONDER WOMAN #0

$2.99

DC

31

39

TEEN TITANS #0

$2.99

DC

32

38

GREEN LANTERN CORPS #0

$2.99

DC

33

41

GREEN LANTERN NEW GUARDIANS #0

$2.99

DC

34

27

UNCANNY X-FORCE #31

$3.99

MAR

35

45

WORLDS FINEST #0

$2.99

DC

36

48

HIT-GIRL #3 (MR)

$2.99

MAR

37

50

BATWOMAN #0

$2.99

DC

38

29

ULTIMATE COMICS SPIDER-MAN #14

$3.99

MAR

39

31

JUSTICE LEAGUE #12

$3.99

DC

40

30

ULTIMATE COMICS SPIDER-MAN #15

$3.99

MAR

41

58

SWAMP THING #0

$2.99

DC

42

61

RED HOOD AND THE OUTLAWS #0

$2.99

DC

43

33

WOLVERINE #313

$3.99

MAR

44

62

CATWOMAN #0

$2.99

DC

45

63

RED LANTERNS #0

$2.99

DC

46

64

ANIMAL MAN #0

$2.99

DC

47

34

AVENGERS ASSEMBLE #7

$3.99

MAR

48

65

DAREDEVIL #18

$2.99

MAR

49

59

PHANTOM STRANGER #0 [*]

$2.99

DC

50

67

X-MEN LEGACY #273

$2.99

MAR

51

37

SECRET AVENGERS #31

$3.99

MAR

52

40

AVENGING SPIDER-MAN #12

$3.99

MAR

53

69

FANTASTIC FOUR #610

$2.99

MAR

54

71

X-MEN LEGACY #274

$2.99

MAR

55

72

SUPERGIRL #0

$2.99

DC

56

74

JUSTICE LEAGUE DARK #0

$2.99

DC

57

42

CAPTAIN AMERICA #17

$3.99

MAR

58

43

INCREDIBLE HULK #14

$3.99

MAR

59

44

INCREDIBLE HULK #13

$3.99

MAR

60

81

HAWKEYE #2

$2.99

MAR

61

76

HAPPY #1

$2.99

IMA

62

46

X-MEN #35

$3.99

MAR

63

47

X-MEN #36

$3.99

MAR

64

78

SUICIDE SQUAD #0

$2.99

DC

65

79

SUPERBOY #0

$2.99

DC

66

49

FIRST X-MEN #2

$3.99

MAR

67

73

TEAM 7 #0 [*]

$2.99

DC

68

51

INVINCIBLE IRON MAN #524

$3.99

MAR

69

52

INVINCIBLE IRON MAN #525

$3.99

MAR

70

80

BIRDS OF PREY #0

$2.99

DC

71

53

ULTIMATE COMICS ULTIMATES #16

$3.99

MAR

72

55

ULTIMATE COMICS ULTIMATES #15

$3.99

MAR

73

54

MIGHTY THOR #19

$3.99

MAR

74

56

ASTONISHING X-MEN #54

$3.99

MAR

75

57

MIGHTY THOR #20

$3.99

MAR

76

82

VENOM #24

$2.99

MAR

77

83

FF #22

$2.99

MAR

78

85

DEADPOOL #60

$2.99

MAR

79

87

GAMBIT #3

$2.99

MAR

80

86

GREEN ARROW #0

$2.99

DC

81

88

DEADPOOL #61

$2.99

MAR

82

91

SCARLET SPIDER #9

$2.99

MAR

83

66

ULTIMATE COMICS X-MEN #16

$3.99

MAR

84

60

SWORD OF SORCERY #0 [*]

$3.99

DC

85

94

BTVS SEASON 9 FREEFALL #13

$2.99

DAR

86

97

WINTER SOLDIER #10

$2.99

MAR

87

75

ALL STAR WESTERN #0

$3.99

DC

88

101

WINTER SOLDIER #11

$2.99

MAR

89

100

VENOM #25

$2.99

MAR

90

102

CAPTAIN MARVEL #4

$2.99

MAR

91

103

X-TREME X-MEN #3

$2.99

MAR

92

104

DIAL H #0

$2.99

DC

93

107

AVENGERS ACADEMY #36

$2.99

MAR

94

70

X-O MANOWAR #5

$3.99

VAL

95

106

DARK AVENGERS #180

$2.99

MAR

96

109

AGE OF APOCALYPSE #7

$2.99

MAR

97

110

DARK AVENGERS #181

$2.99

MAR

98

111

AVENGERS ACADEMY #37

$2.99

MAR

99

114

X-TREME X-MEN #4

$2.99

MAR

100

115

RAVAGERS #0

$2.99

DC

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