Marvel to publish G.I. Joe and Transformers Trade Paperbacks

Tue, October 9th, 2001 at 12:00am PDT

Comic Books
Jonah Weiland, Executive Producer/Publisher

[Note: This story was original revealed in CBR's coverage of the Diamond Comics Retailer Summit.]

Official Press Release

Yo Joe! Marvel has reached an agreement with Hasbro to publish a line of

trade paperbacks reprinting The House's hit comic books based on the G.I.

Joe and Transformers properties. The two series will go on sale in April

and, based upon retailer and reader demand, will continue either on a

bi-monthly or quarterly basis.

"Given Hasbro's relaunch of G.I. Joe and Transformers as toys, and the

current fascination with all things from the 1980s, it made sense for Marvel

to collect these series," stated Director - Publishing Operations Bob

Greenberger. "After all, writer Larry Hama did a lot of development work on

this incarnation of the Joes that was used both on the animated series and

the toy line. There's some great material there and it's well worth

collecting."

"It's official: we've reached '80s Nirvana," added Marvel's Marketing

Communications Manager Bill Rosemann. "An entire generation of readers

discovered comic books because of these two series, including many of us

here at Marvel! Now, instead of digging through our dog-eared back issues,

all of us can relive the battles between the Joes, Cobra, the Autobots and

the Decepticons in handy new trade paperbacks! From t-shirts to DVDs to new

toy lines and cartoon, the Joe/Transformers renaissance is upon us. And at

long last, the final piece of the puzzle is in place!"

The trade paperbacks will be sold through Diamond Comics Distributors and

will soon be available at comic book specialty stores and mass-market

outlets. Now you know where you can buy these great collections... and

knowing is half the battle!

Bill Rosemann


Marketing Communications Manager


Marvel Comics

CBR News

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