G.I. Joe #2 makes pre-emptive strike with early debut

Thu, October 18th, 2001 at 12:00am PDT

Comic Books
Jonah Weiland, Founder/Former Owner

Official Press Release

ORANGE, CA - OCTOBER 17, 2001 - Image Comics is pleased to announce that

due to overwhelming response to the success of the first issue, G.I. Joe

#2 will be in stores on October 31st. This new date is almost a month

EARLIER than it's originally solicited ship date.

This announcement comes roughly a month after the first printing of G.I.

Joe #1 sold out within a week. The original run, which sold out even

though it was over-printed from orders by a factor of one third, has

prompted Image to adopt the same policy of aggressive overprinting on

issue #2. "With orders for the second issue coming in significantly

higher than the first, overprinting was the only logical thing to do,"

explained Image Comics Publisher Jim Valentino. He went on to explain

that Image's goal is to keep the books that retailers need in stock.

G.I. Joe #1 was subsequently ordered back to press with David Beck's

Snake-Eyes painting in place of the original cover piece, and is still

available from Diamond for reorder.

The first three issues of G.I. Joe have been solicited on a bi-monthly

basis, but based on response to the initial two, that may soon change.

The intention of going monthly with this ongoing series had always been

a plan of writer Joshua Blaylock and his creative team, but the stunning

success of issues #1 and #2 has prompted this plan to become a reality

sooner than he'd expected. "From day one our goal has been to go monthly

after issue five. It looks like we'll be going

monthly after issue four now," commented Blaylock. With issue #3 well on

it's way to completion the week it appears for order in Diamond

Previews, the crew behind G.I. Joe has proven that they means business.

Fans and retailers who can't wait the two weeks for the issue to hit the

stands can see a preview at www.gijoecomic.com.

Image Comics is strongly encouraging retailers to take this opportunity

to double check their orders for G.I. Joe #2 (SEP011098), and to

re-stock on the second printing of G.I. Joe #1 (JUL015145) to ensure

sell-through on one of the hottest series in years.

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