Details on Free Comic Book Day set for May 4th, 2002

Thu, December 13th, 2001 at 12:00am PST

Comic Books
Jonah Weiland, Founder/Former Owner

Official Press Release

In a historic move aimed to both celebrate and raise awareness of the

uniquely American art form, the comic book industry's leading publishers are

uniting to present Free Comic Book Day. Taking advantage of the massive

promotion behind next year's Spider-Man movie, plans call for Free Comic

Book Day to take place on May 4th, the day after the upcoming Sony

blockbuster opens in North America.

Originally proposed by comic book retailer Joe Field of Flying Colors Comics

in Concord, California, Free Comic Book Day is supported by Diamond Comic

Distributors and enthusiastically embraced by leading publishers Dark Horse

Comics, DC Comics, Image Comics, and Marvel Comics as a way to salute the

positive aspects of the medium, unite the industry, thank current readers

and fans, and, most importantly, to invite new readers to visit their local

comics shops. Hoping to show readers just how far the four-color artform has

advanced, each company will offer a free issue showcasing its finest

efforts. Details on what each publisher will offer to follow.

"I'm confident that this industry-wide initiative will meet with amazing

results," said Marvel Editor In Chief Joe Quesada. "It's great to see our

industry coming together for this incredible push forward into the


"This is a great opportunity for those persons who haven't read a comic in

years to discover what Hollywood, The New York Times Best Seller list and

the Pulitzer Prize Committee already know: comics are a viable and vital

literary medium and not just for kids only any more," said Image Comics'

Vice President and Publisher Jim Valentino.

Bob Wayne, Vice President of Sales & Marketing for DC Comics, said, "We have

every confidence Free Comic Book Day will lead more people to discover just

how much fun it is to shop for and read comics."

Dark Horse President and Publisher, Mike Richardson added, "We're extremely

pleased to be working with North America's finest retailers, publishers,

distributor and printer to reach out to those who are unaware of the

high-quality comics currently available."

Maggie Thompson, editor of the weekly Comics Buyer's Guide, noted that this

is the first time in the history of comic books that the industry has come

together for such an event. "Insiders have known for decades how

entertaining comics are. Now everyone's reaching out to share what we've

always loved."

Joe Field, originator of the event, concurred. "Comics are an amazing source

of creativity and entertainment and we're hoping Free Comic Book Day will

open the eyes of a new generation of comic book readers."

To further whet your appetite, additional information on this program can be

found in Comics Retailer issue #119 (February cover date, on sale in

January) as well as the January and February issues of Diamond Dialogue.

Free Comic book Day is also supported by a web site,, which features information on the

participating publishers, titles, and more.

Retailers will soon receive much more information about Free Comic Book Day,

including details on how to participate, and an outline of the extensive

promotional efforts planned for the event, including the aforementioned

website and Internet campaign, point of sales posters, a massive PR and

advertising campaign, and more. So keep your eyes and ears open as more

details will follow for this titanic promotion!

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