AiT/Planet Lar Subsidizes 3% Restock Penalty for Retailers

Wed, May 31st, 2006 at 12:00am PDT

Comic Books
John Reha, Guest Writer

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Official Press Release

SAN FRANCISCO (May 30, 2006) AiT/Planet Lar publisher Larry Young

announced today AiT/Planet Lar is working with your local retailer to make

sure you have a bunch of great summer reading when you're at the beach, on

vacation, or just taking a break from the heat...

"Since most people reading comic industry press releases online are paying

acute attention to the ins and outs of the comic book business today,"

said Young, "they know that Diamond charges a 3% restock fee for backlist

reorders. This may sound a little inside, but it means that it costs a

retailer a bit more to carry independent or small press books like our

Brian Wood projects, or SMOKE AND GUNS, JOHNNY DYNAMITE, GIANT ROBOT

WARRIORS, SUNSET CITY, or even the Eisner-nominated TRUE STORY SWEAR TO

GOD than it does similar-priced books from DC, Marvel, Dark Horse, and

Image. But this summer, just to even the odds a little bit, we're picking

up that tab for your local comic shop."

"Graphic novels and trade paperbacks have grown in sales for retailers by

leaps and bounds over the past few years and no time is more successful

than the warm summer months," said Filip Sablik, Diamond Comics

Distributor's Purchasing Assistant Manager of Printed Material.

"AiT/Planet Lar has been at the forefront of this growth area and this

promotion shows their commitment to helping retailers stock their product

in stores for those hot summertime sales."

Retailers all over the world are stocking up and reinforcing their

existing stash of AiT books. "Despite all the Wars and Crises that have

been dominating the shelves lately, books like DEMO, COURIERS and LAST OF

THE INDEPENDENTS continue to attract new readers each month," says John

Tinkess of Another Dimension Comics in Calgary, Alberta, Canada. "Even

though we already carry their full line, we'll be taking advantage of this

great offer to ensure that we have the entire AiT/Planet Lar line stocked

in depth."

"Stocking and displaying AiT/Planet Lar books make any store look smarter.

Now with the chance to save an extra 3% with the restocking fee waived,

any store that stocks them will actually BE smarter," says Dan Merritt, of

Green Brain Comics in Dearborn, Michigan, while Jason Richards of Riot!

Comics and Culture of Camp Hill, Pennsylvania says, "That glorious bastard

Larry Young does it again. The entire AiT/Planet Lar catalog already sells

like gold. But now with the 3% restock refund? Heck, that's reason enough

for retailers to spread the gospel to the masses. Keep 'em on the shelves

and believe me, they'll sell!"

"Larry and Mimi publish many fine titles that belong on any good

retailer's shelves. DEMO and TRUE STORY SWEAR TO GOD are among my personal

favorites. If you are not getting AiT titles now, why not give them a

try?" says Lee Hester of Lee's Comics in Mountain View, California.

Sam Hobart, of MacGuffin, The Graphic Novel Bookshop in Newport News,

Virginia says, "First, covering the reorder penalty is a great idea that

will make our weekly reorders of AIT product much easier this summer since

I won't have to check with several suppliers to find out who has the books

in stock before weighing the pros and cons of each supplier. Seeing a

publisher react to retailer concerns like this is nice. Second, since

availability is occasionally an issue when titles are between printings,

not having to pay a reorder penalty makes it that much easier to keep an

extra copy or two of a book like COURIERS or DEMO (which are seeing

significant interest as Brian Wood's profile continues to expand) on the

shelves."

All of these books mentioned, as well as the entire AiT line, are

available at discriminating comic shops everywhere. And maybe even moreso,

this summer.

AiT/Planet Lar (www.makingcomicsbetter.com) is a pop-culture company

dedicated to bringing high-quality entertainment to the masses through the

creation of original projects or producing works deserving of wider

recognition. AiT/Planet Lar provides a full range of services from concept

to completion including writing, art management, lettering, advertising

and promotion, prepress production, ancillary merchandise, and print

management. Currently the company is focused on producing Original Graphic

Novels to be distributed through mass-market bookstores, Amazon.com, and

specialty bookshops around the world.

AiT/Planet Lar: Making Comics Better.

 
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