DC Direct to produce 'Smallville' action figures

Wed, January 9th, 2002 at 12:00am PST

Comic Books
Jonah Weiland, Executive Producer/Publisher

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Official Press Release

DC Comics is pleased to announce that DC Direct will be producing a line of action figures inspired by The WB's smash hit show Smallville.

The three figures will be based on the likenesses of Clark Kent (Tom Welling), Lana Lang (Kristen Kreuk) and Lex Luthor (Michael Rosenbaum), as they appear on Smallville. They are tentatively scheduled to be solicited in the April issue of Previews (Volume XII #4), and will be released simultaneously in the comics specialty market and other venues. No release date for the action figures has been set yet.

"We're absolutely delighted to be able to offer figures based on such an enormously popular series," says Cheryl Rubin, DC's VP - Licensing & Merchandising.

"Everyone at DC loves the way Smallville has reinvented the Superman mythology for a new audience," says Paul Levitz, DC's Executive Vice President & Publisher. "The Smallville guys have been doing such a great job playing with our toys, now we'll get to play with theirs!"

 
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