Say you're the organizers of Comic-Con International in San Diego and, at the last minute, you get a scheduling conflict and thus lose the panel. How do you fill that void at the last minute?
You could do worse than to tap Marvel Comics Avengers line editor Tom Brevoort. Which is, not surprisingly, what CCI did, with a casual Thursday afternoon question and answer session.
Brevoort addressed the rumors swirling around reports that a Marvel character will be dying in September, casting just a little more light on the subject: The character is in one of the books he edits.
"That narrows it down to 60 or 70 books," he laughed.
He did give one more piece of information: The character is an established one that dates to at least the 1960s.
"Let me assure you, it'll all be OK," he said. "It's in the service of a good story. It'll be OK."
And, of course, this is comics and if it all goes horribly wrong, it's not the end of the world.
"The intention is that the character will stay dead, but the intention was that Aunt May would stay dead when she died."
Although he's not the editor of "Captain America," Brevoort seemed the Star Spangled Avenger wouldn't be the one dying, as he said it will be Steve Rogers who will be Captain America when the title moves under the Marvel Knights banner.
Also not dead, but rarely seen at this point, Darkhawk will be returning to the pages of a Marvel comic book, in the pages of either Marvel Max (the company's new mature line) titles "Alias" or "War Machine."
Fans of the "Lost Generation" and Citizen V characters can look forward to a return of both: Brevoort says a second Citizen V miniseries is on the way either late this year or early next year, and that writer Fabian Nicieza had recently been looking through issues of "The Lost Generation" as character references.
What fans can not look forward to – or perhaps look forward to its absence, depending on their take on such things – is another big Marvel event or crossover in the coming months beyond December's silent month: "It's called 'good comics.'"
Those wanting more of the Bullpen Bits from Marvel Comics should look for a one-shot in November that reprints all the previous comic strips and adds a new story. New Bullpen Bits will be showing up on the Marvel.com Web site.
But Marvel's ultimate reprint volumes, the Masterworks and Essentials collections won't be neglected either. The next wave of Essentials, Brevoort said, should feature some of the company's 1970s books, possibly including Howard the Duck. And those wanting more in the previous reprint series should be voting with their wallets:
"As long as people are buying them, I see no reason to stop."