DC Comics Introduces Minx With Special Sales Incentive On "The Plain Janes"

Tue, January 23rd, 2007 at 12:00am PST

Comic Books
CBR News Team, Editor

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Official Press Release

With this month's solicitation of THE PLAIN JANES, the inaugural title from Minx, DC Comics' new young adult graphic novel imprint, DC offers qualifying Diamond retailers full returnability on THE PLAIN JANES at a future date.

"We have a great deal of confidence in THE PLAIN JANES as a title that can sell well in all channels," says Bob Wayne, DC's VP - Sales. "With that in mind, we're offering comics retailers this low-risk way to increase their orders on the title."

Retailers may qualify for this offer as follows:

DC Comics Retailer Discount Minimum Qualifying order

35% 2 copies

40% 2 copies

50% 4 copies

52.50% 4 copies

55% 6 copies

56% 10 copies

57% 15 copies

For example, a retailer with a 50% DC Comics discount must order a minimum of 4 copies of THE PLAIN JANES to qualify for full returnability.

The offer is valid through the Final Order Cutoff date of March 8, and only in the U.S., Canada and the U.K. DC will announce the return window for this title at a date to be named later.

THE PLAIN JANES is solicited in the February Previews (Volume XVII #2) and is scheduled to arrive in stores on May 16.

 
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