CrossGen to be published in Russian

Mon, March 4th, 2002 at 12:00am PST

Comic Books
Jonah Weiland, Executive Producer/Publisher

Official Press Release

TAMPA, FL., - CrossGen Comics continues its worldwide

expansion with the signing of a publishing deal with Russian publisher

Izdatelstvo Komiks Ltd. Izdatelstvo Komiks Ltd. is set to begin publishing

the CrossGen Comics line in September 2002 to be distributed to the

newsstand, comic shop and bookstore market in the Russian speaking countries

of Russia, Ukraine, Belarus, Moldova, Georgia, Armenia, Azerbaijan,

Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmen, Litva, Latvia, and

Estonia.

This new publishing agreement means CrossGen Comics are now available in at

least 26 foreign countries and in five foreign languages. It also means that

CrossGen's Comics on the Web will eventually be available in Russian.

Izdatelstvo Komiks Ltd. will begin by publishing monthly Russian editions of

Mystic, Sigil, Scion, Meridian, The First, and Crux.

The Russian comic book publisher, Izdatelstvo Komiks Ltd., or in English,

Comics Publishing House, was established in Moscow in 2000 by a group of one

of the largest Russian advertising and publishing companies' top managers.

Making the decision to launch the project was the result of one and a half

years of research and development, directed towards the analysis of world

experience and creating the strategy of promoting a product absolutely new

to Russia: the comic book.

At the present, the main aim of Izdatelstvo Komiks Ltd. is to issue and to

promote the best Russian and foreign comics products for the readers living

in all the regions of the former USSR. In order to obtain such results, a

team of professionals, having five year's experience in the sphere of

development, production, and distribution of print products, was formed; and

strategic agreements were concluded with the largest Russian printing

houses, wholesale and retail networks, manufacturers of P.O.S. equipment,

research agencies and art studios.

According to James Breitbeil, CrossGen's Director of Marketing and

Distribution, the launch of Comics on the Web has aided in the signing of

new foreign publishers.

"Every comics publisher around the world wants to see the audience for

comics grow," said Breitbeil. "With the launch of Comics on the Web, and the

potential for millions of people worldwide to view our comics and then be

drawn into the world of print comics, publishers are lining up for their

chance to be a part of this initiative."

Ludmila Orlova Head of International Licensing for Izdatelstvo Komiks Ltd.

believes CrossGen comics are a perfect fit for a Russian speaking population

new to comic books.

"It's all a matter of quality and approach. To understand how perfect the

CrossGen line of titles fits the Russian market we just have to take a

closer look at the situation. We have a growing demand for comics along with

no particular history of the industry and comic readership, and our audience

is not bound with historically favored heroes, brands or titles. This far we

had been searching for products of top quality and highest market potential,

and the CrossGen Universe with its eye-catching graphics, fabulous

storylines and challenging manner of development approach is naturally a

godsend for us.

CBR News

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