Marvel cuts trade paperback prices

Mon, March 4th, 2002 at 12:00am PST

Comic Books
Jonah Weiland, Executive Producer/Publisher

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Official Press Release

As The House continues to experiment with new characters, creators, imprints

and formats, the gang in the Bullpen is also examining entire publishing

lines, including our recently overhauled trade paperback program. In an

effort to deliver more bang for readers' bucks, Marvel is cutting prices

from two to three dollars on all new volumes -- as determined by their

individual page counts -- starting with collections that will reach stores

in July 2002!

Why cut the prices? And why now? "The simple truth is that we responded to

feedback from retailers and fans," explained Marvel President and COO Bill

Jemas. Likewise, Editor In Chief Joe Quesada gave this short but sweet

reason: "I was looking at the tpb prices and thought to myself, 'Man, these

are expensive.' Retailers and readers told us the same thing -- so we cut

the prices."

'Nuff Said!


Bill Rosemann


Marketing Communications Manager


Marvel Comics

 
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