DC Comics Announces New Strategy to License and Distribute Pop Culture Characters

Thu, February 8th, 2007 at 12:00am PST

Comic Books
CBR News Team, Editor

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Official Press Release

DC Comics announced plans today to license and distribute collectibles based on the world's greatest pop culture characters and stories under a new brand name, DC Unlimited. The first series of DC Unlimited products will be unveiled at New York's American International Toy Fair, and will be distributed to all retail outlets, including mass market and specialty channels.

 
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