LOT 29 and Warner Bros. Team Up to Introduce a Collection of Novelty Apparel to Debut Fall 2007

Mon, February 12th, 2007 at 12:00am PST

Comic Books
CBR News Team, Editor

Official Press Release

FORT LEE, N.J-- -- WHAM! ... KAPOW!...Get ready for

a new force in streetwear. The multi-million dollar Wicked Fashions, Inc.

announces a licensing arrangement between its LOT 29 division and Warner

Bros. owned, DC Comics. The partnership rolls out with a unique line of

sportswear for young men and juniors, featuring the Batman villain,

Penguin.

Retro meets urban as LOT 29's adaptation of the character comes to life

in bold color, while leaving the good guys behind in a sea of black. Korean

lettering spells out "Kapow!" and adds a punch while juxtaposed next to the

Penguin caricature throughout the collection. Adding a funky approach to

this cutting-edge clothing line, Penguin represents the new wave of fashion

in urban sportswear.

"DC Comics, by L29, will target the more advanced streetwear customer

and retailer, appealing to their 'cool factor.' The styling and design is

plugged into what is happening with the young men's and juniors market,"

said Burt Damsky, V.P. of Sales for LOT 29. "This product will be about

individuality and exclusivity for the customer."

LOT 29's urban attitude has transformed into a nostalgic play on the

irreverent villain, the Penguin, inspiring a new trend in streetwear. David

Strumeier, V.P. of Marketing, Licensing and New Product Development at

SouthPole notes, "The partnership between DC Comics and LOT 29 will create

a unique offering for selective retailers and trend conscious consumers."

Just as Penguin's persona, LOT 29 will takeover MAGIC and steal the

show next week, showcasing at booth number 30057 in the Las Vegas

Convention Center. Be sure to stop by as the mayhem and madness of the

Penguin party begins.

About LOT 29:

LOT 29, a division of Wicked Fashions, Inc. and sister company to

SouthPole, is a competitively priced sportswear and casual clothing brand

for young men and juniors.

It represents affordable luxury inspired by the evolving fashion tastes

and trends of the aspirationally motivated consumer. The brand offers

retailers an injection of youthful energy, great value and a point of

distinction from the other brands in their assortment.

 
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