DC Comcis Extends Minx Sales Incentive to all 2007 Titles

Tue, February 20th, 2007 at 12:00am PST

Comic Books
CBR News Team, Editor

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Official Press Release

DC COMICS EXTENDS MINX SALES INCENTIVE TO ALL 2007 TITLES

Following DC Comics' sales incentive for THE PLAIN JANES, the inaugural title from Minx, DC will extend that offer to all Minx titles published in 2007. Starting with RE-GIFTERS, the second Minx title, qualifying Diamond retailers will be able to make full returns at a future date.

"Response to the sales incentive on THE PLAIN JANES has been terrific, so we're happy to extend that offer to the other Minx titles for the entire year," says Bob Wayne, VP - Sales.

The remaining Minx titles for 2007 include:

  • RE-GIFTERS (June)
  • CLUBBING (July)
  • GOOD AS LILY (August)
  • CONFESSIONS OF A BLABBERMOUTH (September)
  • WATER BABY (October)
  • KIMMIE66 (November)

Retailers may qualify for this offer as follows:

DC Comics Retailer Discount Minimum Qualifying order

35% 2 copies

40% 2 copies

50% 4 copies

52.50% 4 copies

55% 6 copies

56% 10 copies

57% 15 copies

For example, a retailer with a 50% DC Comics discount must order a minimum of 4 copies of RE-GIFTERS to qualify for full returnability. The offer is valid for RE-GIFTERS through the Final Order Cutoff date of May 10, and only in the U.S., Canada and the U.K. DC will announce the return window for this title at a later date.

RE-GIFTERS is solicited in the March Previews (Volume XVII #3) and is scheduled reach stores on June 13 .

 
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