John Mayo

Staff Writer

Articles By John Mayo

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MAYO REPORT: DC Comics' March Delays Point Toward a Weak April

Wed, April 9th, 2014 | Category: Comic Books

DC Comics' recent delays indicate that April may be particularly weak for the publisher even as Marvel looks ahead to an "Amazing Spider-Man" #1's sales boost.

"Batman" Only Title over 100K in March, "Superior Spider-Man" Tops Marvel's Sales

Tue, April 8th, 2014 | Category: Comic Books

Snyder and Capullo's "Batman" remained the #1 comic in March, the only title to top 100K, while "Superior Spider-Man" remained Marvel's best seller.

THE MAYO REPORT: Marvel's Relaunches Softening, "Walking Dead" Moving Up the Sales Chart

Wed, March 19th, 2014 | Category: Comic Books

Marvel's January relaunches open soft while "Walking Dead" remains steady, helping the title move into the Top Ten.

"Batman" Once Again Best Selling Title in February, "Walking Dead" Nabs Two Top 10 Spots

Tue, March 18th, 2014 | Category: Comic Books

"Batman" tops February's sales, "Wolverine" and "Fantastic Four" debut in top 10 while "Walking Dead" takes #8, 9 slots.

THE MAYO REPORT: DC's Dark Knight Rules a Weak January

Wed, February 12th, 2014 | Category: Comic Books

DC Comics' Batman sales were a bright spot in an otherwise lackluster January, which finds a number of New 52 titles walking the cancellation line.

Sales Report: Only One Title Sold Over 90K in January; "Saga" TPB Remains Strong

Tue, February 11th, 2014 | Category: Comic Books

"Batman" was the only title to top 100K in sales for January, with no other title reaching 90K while "Saga" TPB sales remain strong.

THE MAYO REPORT: Analyzing Gimmicks, Events & "Walking Dead" in 2013

Fri, January 24th, 2014 | Category: Comic Books

2013 was a year of gimmick covers, big events and, of course, "The Walking Dead." John Mayo parses the big points in his year-end analysis.

"Walking Dead" #115, "Justice League of America" #1 Nearly Tie for Best-Selling Single Issue of 2013

Tue, January 21st, 2014 | Category: Comic Books

"Walking Dead" #115 and "Justice League of America" #1 led the way in 2013, each selling over 326K, while Marvel took 498 of the top 1000 slots.

THE MAYO REPORT: Marvel's #.1 'Jumping On' Effectiveness

Thu, January 16th, 2014 | Category: Comic Books

John Mayo looks at December's sales numbers, including the effectiveness of Marvel's .1 numbering in appealing to casual readers.

Sales Report: Marvel Expands Lead Over DC in December; IDW, Image Remain Strong

Wed, January 15th, 2014 | Category: Comic Books

Marvel grew its lead over DC in December, taking control of over 35% of the direct market while IDW and Image remained strong.

THE MAYO REPORT: Are Event Title Sales Cooling?

Thu, December 19th, 2013 | Category: Comic Books

John Mayo looks at November 2013 sales data, wondering if event sales are slowing down and comparing Marvel NOW! with the New 52.

Sales Report: Marvel, DC's Dollar Share Dips Under 30% Each in November

Tue, December 17th, 2013 | Category: Comic Books

Marvel and DC split the Top Ten sales positions in November, though both companies' total dollar share dropped to under 30%.

Mayo Report: Variants Boost "Walking Dead," Joker's Daughter Rises Again

Wed, November 13th, 2013 | Category: Comic Books

John Mayo looks at "The Walking Dead's" October domination, the return of the Joker's Daughter one-shot for a second month and "Battle of the Atom."

Sales Report: "Walking Dead" Rules October; "Infinity," "Zero Year" Still Strong

Tue, November 12th, 2013 | Category: Comic Books

Variants and a highly publicized 10th Anniversary storyline send "Walking Dead" over 310K in sales while four more titles broke the 100K line.

The Mayo Report: What Does Villains Month's Sales Success Really Mean for DC?

Wed, October 9th, 2013 | Category: Comic Books

DC Comics "won" the battle for dominance of the Direct Market in September thanks to the Villains Month 3D gimmick covers, but how is the New 52 performing overall? John Mayo breaks it down for CBR.

Sales Report: Crime Pays for DC Comics in September, "East of West" Rides High

Tue, October 8th, 2013 | Category: Comic Books

"Forever Evil" and Villains Month were a potent combination in September, driving DC Comics to dominate the direct market, while Jonathan Hickman and Nick Dragotta's "East of West" ruled the graphic novel charts.

The Mayo Report: "Infinity," "Trinity War" and Comic Book Events

Wed, September 11th, 2013 | Category: Comic Books

While "Infinity" topped August's sales charts easily, John Mayo looks at what makes a comic book event series and explains why Marvel's latest doesn't quite fit the traditional definition.

Sales Report: August Sales Dip, But Marvel's "Infinity" Tops 250K

Tue, September 10th, 2013 | Category: Comic Books

Sales in August were down overall, but Jonathan Hickman and Jim Cheung's "Infinity" led Marvel to the #1 position with over 250K issues ordered as "Superman Unchained," "Batman" and "Justice League" all topped 100k.

The Mayo Report: "Trinity War" Increases Sales, "Superman Unchained" Still On Top

Wed, August 14th, 2013 | Category: Comic Books

John Mayo returns for an analysis of the July, 2013 sales numbers, explaining the sales effect of "Age of Ultron's" conclusion, "Trinity War's" lead-in to Villains Month and the Ultimate line's sales struggle.

Sales Report for July, 2013: "Superman Unchained," "Superior Spider-Man" Stay Strong

Tue, August 13th, 2013 | Category: Comic Books

"Superman Unchained" topped the estimated sales charts for the second month running in July, 2013 with strong showings from "Justice League," "Superior Spider-Man," "Guardians of the Galaxy" & more.

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