John Mayo

Staff Writer

Articles By John Mayo

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Sales Report: "Walking Dead" Rules October; "Infinity," "Zero Year" Still Strong

Tue, November 12th, 2013 | Category: Comic Books

Variants and a highly publicized 10th Anniversary storyline send "Walking Dead" over 310K in sales while four more titles broke the 100K line.

The Mayo Report: What Does Villains Month's Sales Success Really Mean for DC?

Wed, October 9th, 2013 | Category: Comic Books

DC Comics "won" the battle for dominance of the Direct Market in September thanks to the Villains Month 3D gimmick covers, but how is the New 52 performing overall? John Mayo breaks it down for CBR.

Sales Report: Crime Pays for DC Comics in September, "East of West" Rides High

Tue, October 8th, 2013 | Category: Comic Books

"Forever Evil" and Villains Month were a potent combination in September, driving DC Comics to dominate the direct market, while Jonathan Hickman and Nick Dragotta's "East of West" ruled the graphic novel charts.

The Mayo Report: "Infinity," "Trinity War" and Comic Book Events

Wed, September 11th, 2013 | Category: Comic Books

While "Infinity" topped August's sales charts easily, John Mayo looks at what makes a comic book event series and explains why Marvel's latest doesn't quite fit the traditional definition.

Sales Report: August Sales Dip, But Marvel's "Infinity" Tops 250K

Tue, September 10th, 2013 | Category: Comic Books

Sales in August were down overall, but Jonathan Hickman and Jim Cheung's "Infinity" led Marvel to the #1 position with over 250K issues ordered as "Superman Unchained," "Batman" and "Justice League" all topped 100k.

The Mayo Report: "Trinity War" Increases Sales, "Superman Unchained" Still On Top

Wed, August 14th, 2013 | Category: Comic Books

John Mayo returns for an analysis of the July, 2013 sales numbers, explaining the sales effect of "Age of Ultron's" conclusion, "Trinity War's" lead-in to Villains Month and the Ultimate line's sales struggle.

Sales Report for July, 2013: "Superman Unchained," "Superior Spider-Man" Stay Strong

Tue, August 13th, 2013 | Category: Comic Books

"Superman Unchained" topped the estimated sales charts for the second month running in July, 2013 with strong showings from "Justice League," "Superior Spider-Man," "Guardians of the Galaxy" & more.

The Mayo Report: Superman & Batman Soar, Valiant Remains Steady

Wed, July 10th, 2013 | Category: Comic Books

John Mayo looks at the June, 2013 sales numbers, finding strength in DC's new series and "Batman," some concern for "Avengers AI," continuing "Walking Dead" dominance and Valiant maintains a strong presence.

Sales Report for June, 2013: "Superman Unchained," "Kick Ass 3" Debut Strong

Tue, July 9th, 2013 | Category: Comic Books

Scott Snyder and Jim Lee's "Superman Unchained" soared to the top of the sales charts in June, Marvel was the overall top publisher and "The Walking Dead" once again ruled the trade paperback chart.

The Mayo Report: Female X-Men and My Little Ponies

Wed, June 12th, 2013 | Category: Comic Books

John Mayo returns with a look at the sales data for May, 2013, explaining why sales estimates can and should differ from the numbers on royalty statements. Plus, a quick look at IDW's equine success story.

Sales Estimates for May, 2013: All-New, All-Female "X-Men" Tops Charts

Tue, June 11th, 2013 | Category: Comic Books

Marvel retook the top slot in May, with Brian Wood and Olivier Coipel's "X-Men" exploding into stores with more than 175K in sales, while "Adventure Time," "Saga" and "Walking Dead" led the graphic novel charts.

Sales Estimates for April, 2013 - "Jupiter's Legacy" Tops 105K

Wed, May 8th, 2013 | Category: Comic Books

DC topped the charts with "Batman" #19, and Marvel's "Thanos Rising" debuted strong, but the big news is Image Comics placing two titles in the Top Ten with "Jupiter's Legacy" #1 topping 105K in sales.

The Mayo Report: DC Comics' Gatefold Cover Gambit

Wed, May 8th, 2013 | Category: Comic Books

John Mayo looks at Image Comics' expanded presence in the Top 50 and analyzes the level of success DC experienced with its initially-branded "WTF Certified" gatefold cover promotion.

The Mayo Report: Marvel's Galactic March Sales

Wed, April 10th, 2013 | Category: Comic Books

"Guardians of the Galaxy" #1 and its multiple variants helped propel Marvel to taking 46% of the March comics market while DC saw "Justice League of America" #2 drop as expected, though it still sold a strong 92K copies.

Sales Estimates for March, 2013 - "Guardians" Debuts To Galactic Sales

Tue, April 9th, 2013 | Category: Comic Books

Marvel's latest "Guardians of the Galaxy" series debuted at the top of the sales charts while "Wolverine," and "Age of Ultron" also fared well with "Batman" and Justice League titles topping DC's sales.

The Mayo Report: Analyzing "Justice League of America's" Massive Debut

Wed, March 13th, 2013 | Category: Comic Books

John Mayo analyzes the performance of "Justice League of America" #1 from an historical perspective, explains why "Vibe" could have benefited from more aggressive promotion and looks at "Hellblazer's" final years.

Sales Estimates for February, 2013 - "Justice League of America" Debuts Huge

Tue, March 12th, 2013 | Category: Comic Books

DC Comics' "Justice League of America" #1 broke the 300K mark and Marvel's "Uncanny X-Men" relaunch performed strongly as well, "Vibe" didn't shake up the charts and Alan Moore topped the TPB list.

The Mayo Report: "Superior Spider-Man" Debuts, Looking Ahead To "Green Lantern" Creative Changes

Thu, February 14th, 2013 | Category: Comic Books

John Mayo looks at January's sales numbers, analyzing "Superior Spider-Man's" debut numbers and the overall Marvel NOW! performance while looking ahead to the challenge the Green Lantern franchise faces.

Sales Estimates for January, 2013 - Spidey Sales Continue to Dominate

Wed, February 13th, 2013 | Category: Comic Books

Marvel's "Superior Spider-Man" debuted to strong sales in January, outpacing the penultimate chapter of "Death of the Family" in Batman" #16 while the latest collections of "Fables" and "Saga" top the trades list.

The Mayo Report: Analyzing AvX, New 52 and Marvel NOW! in 2012

Mon, January 28th, 2013 | Category: Comic Books

John Mayo looks back on 2012's sales numbers, comparing the continuing strength of DC's New 52 top titles with Marvel's AvX and Marvel NOW! initiative, the across the board growth in the industry and more.

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