John Mayo

Staff Writer

Articles By John Mayo

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Sales Report: Only One Title Sold Over 90K in January; "Saga" TPB Remains Strong

Tue, February 11th, 2014 | Category: Comic Books

"Batman" was the only title to top 100K in sales for January, with no other title reaching 90K while "Saga" TPB sales remain strong.

THE MAYO REPORT: Analyzing Gimmicks, Events & "Walking Dead" in 2013

Fri, January 24th, 2014 | Category: Comic Books

2013 was a year of gimmick covers, big events and, of course, "The Walking Dead." John Mayo parses the big points in his year-end analysis.

"Walking Dead" #115, "Justice League of America" #1 Nearly Tie for Best-Selling Single Issue of 2013

Tue, January 21st, 2014 | Category: Comic Books

"Walking Dead" #115 and "Justice League of America" #1 led the way in 2013, each selling over 326K, while Marvel took 498 of the top 1000 slots.

THE MAYO REPORT: Marvel's #.1 'Jumping On' Effectiveness

Thu, January 16th, 2014 | Category: Comic Books

John Mayo looks at December's sales numbers, including the effectiveness of Marvel's .1 numbering in appealing to casual readers.

Sales Report: Marvel Expands Lead Over DC in December; IDW, Image Remain Strong

Wed, January 15th, 2014 | Category: Comic Books

Marvel grew its lead over DC in December, taking control of over 35% of the direct market while IDW and Image remained strong.

THE MAYO REPORT: Are Event Title Sales Cooling?

Thu, December 19th, 2013 | Category: Comic Books

John Mayo looks at November 2013 sales data, wondering if event sales are slowing down and comparing Marvel NOW! with the New 52.

Sales Report: Marvel, DC's Dollar Share Dips Under 30% Each in November

Tue, December 17th, 2013 | Category: Comic Books

Marvel and DC split the Top Ten sales positions in November, though both companies' total dollar share dropped to under 30%.

Mayo Report: Variants Boost "Walking Dead," Joker's Daughter Rises Again

Wed, November 13th, 2013 | Category: Comic Books

John Mayo looks at "The Walking Dead's" October domination, the return of the Joker's Daughter one-shot for a second month and "Battle of the Atom."

Sales Report: "Walking Dead" Rules October; "Infinity," "Zero Year" Still Strong

Tue, November 12th, 2013 | Category: Comic Books

Variants and a highly publicized 10th Anniversary storyline send "Walking Dead" over 310K in sales while four more titles broke the 100K line.

The Mayo Report: What Does Villains Month's Sales Success Really Mean for DC?

Wed, October 9th, 2013 | Category: Comic Books

DC Comics "won" the battle for dominance of the Direct Market in September thanks to the Villains Month 3D gimmick covers, but how is the New 52 performing overall? John Mayo breaks it down for CBR.

Sales Report: Crime Pays for DC Comics in September, "East of West" Rides High

Tue, October 8th, 2013 | Category: Comic Books

"Forever Evil" and Villains Month were a potent combination in September, driving DC Comics to dominate the direct market, while Jonathan Hickman and Nick Dragotta's "East of West" ruled the graphic novel charts.

The Mayo Report: "Infinity," "Trinity War" and Comic Book Events

Wed, September 11th, 2013 | Category: Comic Books

While "Infinity" topped August's sales charts easily, John Mayo looks at what makes a comic book event series and explains why Marvel's latest doesn't quite fit the traditional definition.

Sales Report: August Sales Dip, But Marvel's "Infinity" Tops 250K

Tue, September 10th, 2013 | Category: Comic Books

Sales in August were down overall, but Jonathan Hickman and Jim Cheung's "Infinity" led Marvel to the #1 position with over 250K issues ordered as "Superman Unchained," "Batman" and "Justice League" all topped 100k.

The Mayo Report: "Trinity War" Increases Sales, "Superman Unchained" Still On Top

Wed, August 14th, 2013 | Category: Comic Books

John Mayo returns for an analysis of the July, 2013 sales numbers, explaining the sales effect of "Age of Ultron's" conclusion, "Trinity War's" lead-in to Villains Month and the Ultimate line's sales struggle.

Sales Report for July, 2013: "Superman Unchained," "Superior Spider-Man" Stay Strong

Tue, August 13th, 2013 | Category: Comic Books

"Superman Unchained" topped the estimated sales charts for the second month running in July, 2013 with strong showings from "Justice League," "Superior Spider-Man," "Guardians of the Galaxy" & more.

The Mayo Report: Superman & Batman Soar, Valiant Remains Steady

Wed, July 10th, 2013 | Category: Comic Books

John Mayo looks at the June, 2013 sales numbers, finding strength in DC's new series and "Batman," some concern for "Avengers AI," continuing "Walking Dead" dominance and Valiant maintains a strong presence.

Sales Report for June, 2013: "Superman Unchained," "Kick Ass 3" Debut Strong

Tue, July 9th, 2013 | Category: Comic Books

Scott Snyder and Jim Lee's "Superman Unchained" soared to the top of the sales charts in June, Marvel was the overall top publisher and "The Walking Dead" once again ruled the trade paperback chart.

The Mayo Report: Female X-Men and My Little Ponies

Wed, June 12th, 2013 | Category: Comic Books

John Mayo returns with a look at the sales data for May, 2013, explaining why sales estimates can and should differ from the numbers on royalty statements. Plus, a quick look at IDW's equine success story.

Sales Estimates for May, 2013: All-New, All-Female "X-Men" Tops Charts

Tue, June 11th, 2013 | Category: Comic Books

Marvel retook the top slot in May, with Brian Wood and Olivier Coipel's "X-Men" exploding into stores with more than 175K in sales, while "Adventure Time," "Saga" and "Walking Dead" led the graphic novel charts.

Sales Estimates for April, 2013 - "Jupiter's Legacy" Tops 105K

Wed, May 8th, 2013 | Category: Comic Books

DC topped the charts with "Batman" #19, and Marvel's "Thanos Rising" debuted strong, but the big news is Image Comics placing two titles in the Top Ten with "Jupiter's Legacy" #1 topping 105K in sales.

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