AvX Launch Party: John Romita Jr, Adam Kubert, Axel Alonso, Tom Brevoort & Nick Lowe @ Midtown Comics

Tuesday, April 3rd, 2012

All-Day Event!

On April 3rd, over 1,100 comic shops worldwide will give fans the opportunity to be amongst the first to read Avengers VS. X-Men #1, the most anticipated comic event of the century, at special Avengers Vs. X-Men Launch Parties! Do you stand with the Avengers? Or the X-Men? That’s what we asked retailers, and depending on who they picked, fans will be able to pick up exclusive Avengers Vs. X-Men giveaways! We’ve loaded comic shops up with either Avengers (or X-Men) themed exclusive mini posters, buttons, variants, lithographs and more that no fan can miss! And with an Avengers VS. X-Men #1 Blank Variant fans will have the chance to add their own heroes to each team’s lineup!

"Avengers VS X-Men is getting the largest mainstream marketing push we’ve ever done," explains David Gabriel, SVP of Sales – Marvel Entertainment. "With these special launch parties that have the most participants than any we’ve ever done – we want to make sure that this event is the most successful one for us, and retailers alike. When fans see all the cool things we have planned – they’ll definitely be back week in and week out for their Avengers VS. X-Men fix."