Comic-Con and the Business of Pop Culture @ MoCCA

Thursday, June 21st, 2012

Start Time: 7:00PM End Time: 9:00PM

$8/FREE to MoCCA Members

The Museum of Comic and Cartoon Art - MoCCA - is pleased to present the book release of "Comic-Con and the Business of Pop Culture", and a conversation between author Rob Salkowitz and Calvin Reid (Publisher's Weekly).

Comics stand at the crossroads of art and commerce. They power Hollywood blockbusters, New York Times best-sellers, and a whole constellation of licensed merchandise, even as the industry faces unprecedented business challenges. How did the humble medium find itself at the center of the pop culture universe, and where are things going from here? Join Rob Salkowitz, author of Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), as he explores the shifting landscape of the pop culture industry through the lens of the San Diego Comic-Con: ground-zero for the Peak Geek media convergence. Rob will do a short presentation based on his recent TED Talk “Transmedia in the Hour of the Nerd,” followed by Q&A moderated by Calvin Reid, Senior News Editor of Publishers Weekly and Co-Editor of PW Comics World.

Rob Salkowitz is an author and futurist specializing in the disruptive impact of digital media and the digital generation on global business. His previous books include Young World Rising, Generation Blend, and Listening to the Future, and his work has appeared in Fast Company, The New York Times, Internet Evolution and other publications. He is a founding partner of MediaPlant, LLC, a communications consulting firm in Seattle, and he teaches digital media at the University of Washington.

Calvin Reid is a contributing editor for Publishers Weekly and is also the head of its comics department. He heads the magazine's annual African American issue, and co-edits its online comics newsletter, PW Comics Week, with Heidi MacDonald.