Tilting at Windmills

By , Staff Writer

Tilting at Windmills

RECENT COLUMNS

Those Who Do Not Know History...

Fri, October 17th, 2014

This month, Brian Hibbs worries about whether gaming the solicitation process and what that means for the health of the industry's sales.

Round and Round and Round (and Round)

Fri, September 19th, 2014

This month Brian Hibbs talks about the pain of the monthly pain retailers have to deal with when it comes to order forms and guessing what will sell.

The Force-Fed Market

Fri, August 1st, 2014

This month Brian Hibbs looks at the many problems facing the Direct Market, including how some publishers are making it more difficult for retailers.

Another Penny Drops

Fri, June 20th, 2014

Brian Hibbs talks about the art of ordering comics, how costs come into play and how the most worthless coin -- the penny -- is kind of worthless.

Reaching the Summit

Fri, May 23rd, 2014

Brian Hibbs offers his takeaways from the Diamond Retailer Summit in Las Vegas and gives his thoughts on Bob Wayne leaving DC Comics.

The Empire Strikes Back

Thu, April 17th, 2014

Brian Hibbs weighs in on Amazon's purchase of comiXology and what the potential ramifications are for the future of printed comics.

Two Stores, 75K Back Issues & Investing in the Past

Thu, March 20th, 2014

Brian Hibbs digs through 75K back issues at his new location and compares the difference between selling vintage comics versus collected editions.

Digging Through the 2013 BookScan Numbers

Thu, February 20th, 2014

Brian Hibbs' annual analysis of the sales numbers for graphic novels in the bookstore market finds some new entries in 2013.

The Two-Store Kid

Thu, January 16th, 2014

Brian Hibbs is now the owner of a second store, and he breaks down the how and why, as well as the many challenges new stores face.

Fantagraphics, Kickstarters and OGNs

Thu, November 14th, 2013

Brian Hibbs contributes to Fantagraphics' Kickstarter campaign, even though he's leery of it. Plus, the value of the OGN versus serialized comics.

The Bucket Theory

Fri, October 18th, 2013

This month Brian Hibbs gives some final thoughts on DC's Villains Month and the problematic theory that envisions potential comic book readers as water in buckets.

Pruning the Stock

Fri, September 20th, 2013

This month Brian Hibbs tackles the tricky subject of how to get rid of overstocked books, analyzing the many factors that lead to books not selling and how he stocks his store.

Cover Follies

Thu, August 1st, 2013

This Brian Hibbs tackles the topic of cover design, both in terms of artistic value and how bad -- or good -- design ultimately impacts sales on the racks of comic book stores.

True Villainy

Thu, June 20th, 2013

This month Brian Hibbs examines what the habits and desires of comic buyers, the role of sincerity in new comics and the potential pitfalls of DC Comics' upcoming linewide Villains Month event.

Format Matters

Fri, May 17th, 2013

Brian Hibbs examines the miniseries and why exactly he hates it as a retailer, as well as why it makes more sense to put his faith in ordering ongoing titles with backlist potential.

Laughing at Sunshine

Thu, April 11th, 2013

Brian Hibbs returns from a brief hiatus and finds a lot to like about the comics industry -- thriving print sales, being inspired by the annual ComicsPRO meeting and more!

Dissecting the 2012 BookScan Numbers

Thu, February 14th, 2013

Brian Hibbs returns with TILTING AT WINDMILLS' annual analysis of the 2012 sales numbers for graphic novels in the bookstore market, discovering a few surprises in the process.

Marvel NOW! and Later

Thu, January 17th, 2013

With three months worth of data under his belt, Brian Hibbs weighs in on the initial success of the Marvel NOW! initiative, looking at its strengths and potential weaknesses through the prism of DC's New 52 reboot.

Corporate Comics Blues

Thu, December 6th, 2012

This month, Brian Hibbs reflects on November's surprising news from DC Comics regarding its digital publication schedule and what it means for him - and the rest of the comics retail industry - moving forward.

How Low Can We Go?

Thu, November 15th, 2012

Brian Hibbs returns with a look at Marvel and DC Comics' lower-selling titles, weighing the likelihood of them losing money on a monthly basis rather than earning and asking why they continue to exist.

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