Ant-Man & The Hulk Have Their Own "Civil War" Over Can of Coke In Super Bowl Spot

Sun, February 7th, 2016 at 5:15pm PST | Updated: February 8th, 2016 at 7:26am

Film
Kiel Phegley, Staff Writer
23

The Super Bowl broadcast has long been the home of both big budget ad buys for corporations and the releases of the latest movie trailers. Those worlds just collided with a new Coco-Cola spot featuring Marvel Studios' Ant-Man and Hulk characters.

In the one-minute ad, Paul Rudd's diminutive superhero and Mark Ruffalo's massive monster go to war over a can of Coke. Check it out below.

The Coco-Cola Company released a statement on the product tie-in linked to the ad, saying:

The airing of “Coke Mini” kicks off a virtual hunt for Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s best-known heroes – Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcon. Each day through February 14, Coca-Cola will release hidden clues (known as “Easter eggs”) through its social media accounts, including Facebook, Twitter, Instagram, YouTube and Snapchat. Each individual “Easter egg” will unlock a limited number of cans and provide young adults direction for the chance to obtain a limited edition six-pack of their own. Marvel-themed, limited-edition Coca-Cola Mini Cans are not available for sale in retail outlets – and only available while supplies last.

Keep with CBR New for more from the Super Bowl.

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TAGS:  marvel studios, hulk, ant-man, coke

 
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