The Super Bowl broadcast has long been the home of both big budget ad buys for corporations and the releases of the latest movie trailers. Those worlds just collided with a new Coco-Cola spot featuring Marvel Studios' Ant-Man and Hulk characters.
In the one-minute ad, Paul Rudd's diminutive superhero and Mark Ruffalo's massive monster go to war over a can of Coke. Check it out below.
The Coco-Cola Company released a statement on the product tie-in linked to the ad, saying:
The airing of “Coke Mini” kicks off a virtual hunt for Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s best-known heroes – Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcon. Each day through February 14, Coca-Cola will release hidden clues (known as “Easter eggs”) through its social media accounts, including Facebook, Twitter, Instagram, YouTube and Snapchat. Each individual “Easter egg” will unlock a limited number of cans and provide young adults direction for the chance to obtain a limited edition six-pack of their own. Marvel-themed, limited-edition Coca-Cola Mini Cans are not available for sale in retail outlets – and only available while supplies last.
Keep with CBR New for more from the Super Bowl.