Early box office projections are predicting a $160 million domestic opening for "Batman v Superman: Dawn of Justice." This number is part of the total global predicted box office, which is currently projected at $350 million.
"Batman v Superman" has already broken Fandango's record for most tickets sold on their app for a superhero movie, and even though the critics are mostly panning the film, the fan reaction from early screenings seems to be pretty positive. Deadline is reporting the $160 million domestic box office opening, and attributes some of those numbers and early ticket sales to a strong social media campaign as led by the film's stars, Gal Gadot, Ben Affleck, and Henry Cavill.
According to Deadline, the combined social media power of three starts is around 13 million fans, spread across Facebook, Instagram, and Twitter, with Gadot leading the pack with the most followers. Over the last few weeks all three actors have been posting photos and videos at press events, fan screenings, red carpet world premieres and even in Times Square.
Deadline also shared the following information about social media impressions for "Batman v Superman," as tracked by RelishMix: "Currently BvS’ total SMU figure is the fifth-highest behind behind Furious 7 (1.05B), Minions (1.01B), Avengers: Age Of Ultron (942.3M) and The Force Awakens (880.4M). But that reach gives Warner Bros. plenty to brag about since it beats Captain America: Civil War (454.3M), X-Men Apocalypse (374M) and Jurassic World (304M). Broken down, BvS’ SMU consists of 585M YouTube views, 90.8M FB video views, 37M Facebook likes, 8.8M total Twitter followers across all handles and 5.6M on Instagram. BvS and Warner Bros. pages total a 30.8M reach with the official BvS Facebook page drawing 20K fans daily for a current total of 3.8M."
"Batman v Superman: Dawn of Justice" opens this Friday.