"Captain America: Civil War" Dominates Super Bowl Social Media Buzz

Tue, February 9th, 2016 at 3:53pm PST | Updated: February 9th, 2016 at 4:20pm

Film
Meagan Damore, Assistant Editor
24

Cap social
Fans have been buzzing about this moment from "Civil War's" latest TV spot.

Though it aired shortly before the game began, the new "Captain America: Civil War" TV spot managed to pull in more traffic than every other film trailer that ran during Super Bowl 50.

According to Deadline, the "Captain America" TV spot raked in 292M interactions across FB, Twitter, YouTube and Instagram over a 24-hour period. While this doesn't quite beat out its predecessor, "The Avengers," RelishMix calls the numbers "'significant' for a super-hero franchise."

WATCH New Trailers for "Captain America: Civil War" & More in CBR's Super Bowl Roundup

"Captain America" beat out "Jason Bourne," which scored 12.1M interactions. The Coke ad -- which boasted an appearance from Ant-Man and the Hulk -- came in third with 10.1M. "X-Men: Apocalypse" and "Independence Day: Resurgence" also had strong showings with 8.6M and 6.3M respectively. "Deadpool," "The Jungle Book," "Batman v Superman: Dawn of Justice," "Teenage Mutant Ninja Turtles: Out of the Shadows" and "Kung Fu Panda 3" also appeared in the top ten of the night.

Directed by Joe and Anthony Russo and starring Chris Evans, Robert Downey Jr., Scarlett Johansson, Anthony Mackie, Sebastian Stan and more, "Captain America: Civil War" opens on May 6, 2016.

Discuss this story in CBR's TV/Film forum.  |  24 Comments

TAGS:  captain america 3, marvel studios, disney, super bowl 50

 
CBR News