According to Deadline, the "Captain America" TV spot raked in 292M interactions across FB, Twitter, YouTube and Instagram over a 24-hour period. While this doesn't quite beat out its predecessor, "The Avengers," RelishMix calls the numbers "'significant' for a super-hero franchise."
"Captain America" beat out "Jason Bourne," which scored 12.1M interactions. The Coke ad -- which boasted an appearance from Ant-Man and the Hulk -- came in third with 10.1M. "X-Men: Apocalypse" and "Independence Day: Resurgence" also had strong showings with 8.6M and 6.3M respectively. "Deadpool," "The Jungle Book," "Batman v Superman: Dawn of Justice," "Teenage Mutant Ninja Turtles: Out of the Shadows" and "Kung Fu Panda 3" also appeared in the top ten of the night.