The "DC You" initiative, which kicks off on June 3, will highlight four main themes: characters, talent, stories and fans. While celebrating iconic characters like Batman, Superman and Wonder Woman, the initiative will also feature creators like Scott Snyder, Greg Capullo, Geoff Johns and Annie Wu. Likewise, new storytelling directions will be spotlighted through taglines and, like the name suggests, thank fans new and old.
"With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” explained Amit Desai, DC Entertainment's senior vice president of marketing and global franchise management. "The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign -- DC YOU -- celebrates this bold, new direction."
The "DC You" campaign will begin to roll out in DC's print and digital comics on May 20, then transition into other digital content on June 3. It will be found in print inserts and ads as well as on the DC Comics website and across social media with the hashtag #DCYou. Other items, such as posters, masks, temporary tattoos and stickers, will also be available at participating comic book shops each week.
Official Press Release
DC ENTERTAINMENT GETS BEHIND NEW DC UNIVERSE COMIC BOOK SLATE
IN A BIG WAY WITH “DC YOU”
New Advertising Campaign Celebrates Fan-Favorite Characters, Top-Notch Talent, Diverse Stories and DC Fans, Declares ‘There’s a Story for YOU’
BURBANK, CA – May 19, 2015 – DC Entertainment revealed a bold new advertising campaign today titled “DC YOU.” The campaign shines a spotlight on the New DC Universe (DCU) line of comic books, and reinforces the company’s commitment to creating a diverse offering of titles – something for everyone.
“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” stated Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC YOU – celebrates this bold, new direction.”
Beginning June 3, the new DCU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. Celebrating the new direction of the DC Universe, the DC YOU advertising campaign will focus on four main themes:
• Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg and Starfire.
• Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others.
• Stories – The campaign will engage the readership, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCU through various taglines, such as Are YOU ready to laugh?, Are YOU ready to hashtag this?, and Are YOU ready for the new awesome?
• Fans – As the campaign name suggests, the New DCU is first and foremost about our fans and our commitment to creating great stories for all fans. The campaign will celebrate life-long fans as well as those new to comics.
DC YOU will appear in print inserts and ads across DC Entertainment’s physical and digital comic books beginning May 20. Digital ads featuring video content will begin airing June 3 across major online platforms.
The campaign will come to life on the DC Comics website (DCComics.com/DCYOU) and multiple DC Comics social media channels will encourage fans to celebrate and share their DCU via hashtag #DCYOU. And this year’s Comic-Con International San Diego(July 9-12) will bring DC YOU directly to fans in fun and engaging ways.
As part of DC YOU, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week.