Dodge celebrates the bad guys with a new "Batman v Superman"-themed spot advertising its brand by celebrating not the movie's heroes, but its bad guys.
"You can't have a hero if you don't have a villain," the commercial explains though a moody voiceover. As the Batmobile chases cars loaded with criminals through rain-covered streets, the narrator continues, "The world needs villains, and villains need cars."
This is the second car commercial in recent months to focus on criminals. During the Super Bowl, Toyota released a commercial touting the Prius' enviable gas mileage, starring a band of thieves who become national heroes when their car chase simply wouldn't end.
"Batman v Superman: Dawn of Justice" hits theaters on March 25.