And he's brought a certain barbed wire-covered friend with him.
The promo, which aired in the Netherlands, offers a look at the back of Negan (played by Jeffrey Dean Morgan), before the camera pans down to his hand to reveal Lucille, the dreaded baseball bat used to kill walkers and humans.
"Hi," Morgan says, "I'm Negan."
Lucille looms large not only in the commercial, but also in the minds of "Walking Dead" fans concerned which character may be on the receiving end of the weapon in the finale.
"The Walking Dead's" sixth season comes to an end Sunday, April 3, on AMC.