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The Mayo Report: Analyzing The

The Mayo Report: Analyzing The "Spider-Verse" Effect

Marvel's "Amazing Spider-Man" #9 was the best-selling title in November 2014, but how far did the "Spider-Verse" halo effect spread?

MAYO REPORT: October Was the Best Month of Comic Sales in Over Ten Years

MAYO REPORT: October Was the Best Month of Comic Sales in Over Ten Years

With seven series performing particularly well in October, the direct market saw its biggest month of sales in over a decade.

"Walking Dead" Tops 325K in October, Female-led "Thor" Debuts with 150K in Sales

Robert Kirkman's zombie epic lifts Image Comics' direct market share in October, while Marvel's new goddess of thunder launches big.

MAYO REPORT: A Deeper Look at DC Comics' September Sales Domination

MAYO REPORT: A Deeper Look at DC Comics' September Sales Domination

With DC Comics once again laying claim to September, John Mayo looks deeper into the numbers "Futures End" produced.

"Death of Wolverine" #1 Tops 260K, but "Futures End" One-Shots Dominate September Sales

Marvel's farewell to Logan opened with over a quarter-million in sales, while DC's 3D covers once again ruled September overall.

MAYO REPORT:

MAYO REPORT: "Batman," "Amazing Spider-Man" Lead A Weak August

Overall, August 2014 was a weak month of comic sales, with "Multiversity debuting under the 100K mark and a number of titles on the cancellation bubble.

"Batman," "Spider-Man" Reclaim Top Spots in August

After being displaced by "Rocket Raccoon" last month, DC's "Batman" climbed back into pole position with "Amazing Spider-Man" right behind.

MAYO REPORT:

MAYO REPORT: "Grayson" Debuts Strong, and The Loot Crate Effect

"Grayson" opens strong, "Original Sin" numbering tricks muddy the sales waters, and how might the Loot Crate sales data affect comic shop orders?

"Rocket Raccoon" Soars to the Top of July's Sales Charts

Marvel's furriest superstar muscled his way to the top of July's sales charts, with his teammate, "Legendary Star-Lord," also landing in the Top Ten.

The Mayo Report:

The Mayo Report: "Harley Quinn," "Superman" Rise in June, "Original Sin" Dips

In June, DC Comics' "Harley Quinn" sales exploded, while Marvel's "Original Sin" event exhibited signs of weakness.

"Harley Quinn," "Superman" & "Detective" Enter Top Ten in April

A number of DC Comics title saw strong increases in June, while "Walking Dead," "Amazing Spider-Man" showed their staying power.

MAYO REPORT:

MAYO REPORT: "Walking Dead" Rises, DC Holds the $2.99 Line

John Mayo returns with a look at DC Comics quietly holding the line at $2.99 - for the most pert - and the rise of "Walking Dead" into a Top Ten title.

"Original Sin," Spidey Top May Sales Chart, "Walking Dead" Sees Increase

Marvel topped May's direct market sales, thanks to "Original Sin" and Spider-Man, Batman remains strong at DC and "Walking Dead" saw a sales boost.

MAYO REPORT: Marvel's

MAYO REPORT: Marvel's "Amazing" April Sales Numbers

The latest edition of "Amazing Spider-Man" debuted to sales over 530K, and "Deadpool's" nuptials increased reader interest.

"Amazing Spider-Man" Flies High, Batman Family Stays Strong in April 2014 Sales

"Amazing Spider-Man" debuted to record numbers while Batman locked in half the top ten slots and Image dominates graphic novel sales in April 2014.

MAYO REPORT: Analyzing the Marvel NOW! Relaunches

MAYO REPORT: Analyzing the Marvel NOW! Relaunches

In a special MAYO REPORT, John takes a look at Marvel's increasingly common tactic of relaunching series to boost sales numbers.

MAYO REPORT: DC Comics' March Delays Point Toward a Weak April

MAYO REPORT: DC Comics' March Delays Point Toward a Weak April

DC Comics' recent delays indicate that April may be particularly weak for the publisher even as Marvel looks ahead to an "Amazing Spider-Man" #1's sales boost.

"Batman" Only Title over 100K in March, "Superior Spider-Man" Tops Marvel's Sales

Snyder and Capullo's "Batman" remained the #1 comic in March, the only title to top 100K, while "Superior Spider-Man" remained Marvel's best seller.

THE MAYO REPORT: Marvel's Relaunches Softening,

THE MAYO REPORT: Marvel's Relaunches Softening, "Walking Dead" Moving Up the Sales Chart

Marvel's January relaunches open soft while "Walking Dead" remains steady, helping the title move into the Top Ten.

"Batman" Once Again Best Selling Title in February, "Walking Dead" Nabs Two Top 10 Spots

"Batman" tops February's sales, "Wolverine" and "Fantastic Four" debut in top 10 while "Walking Dead" takes #8, 9 slots.

THE MAYO REPORT: DC's Dark Knight Rules a Weak January

THE MAYO REPORT: DC's Dark Knight Rules a Weak January

DC Comics' Batman sales were a bright spot in an otherwise lackluster January, which finds a number of New 52 titles walking the cancellation line.

Sales Report: Only One Title Sold Over 90K in January;

Sales Report: Only One Title Sold Over 90K in January; "Saga" TPB Remains Strong

"Batman" was the only title to top 100K in sales for January, with no other title reaching 90K while "Saga" TPB sales remain strong.

THE MAYO REPORT: Analyzing Gimmicks, Events &

THE MAYO REPORT: Analyzing Gimmicks, Events & "Walking Dead" in 2013

2013 was a year of gimmick covers, big events and, of course, "The Walking Dead." John Mayo parses the big points in his year-end analysis.

"Walking Dead" #115, "Justice League of America" #1 Nearly Tie for Best-Selling Single Issue of 2013

"Walking Dead" #115 and "Justice League of America" #1 led the way in 2013, each selling over 326K, while Marvel took 498 of the top 1000 slots.

THE MAYO REPORT: Marvel's #.1 'Jumping On' Effectiveness

THE MAYO REPORT: Marvel's #.1 'Jumping On' Effectiveness

John Mayo looks at December's sales numbers, including the effectiveness of Marvel's .1 numbering in appealing to casual readers.

Sales Report: Marvel Expands Lead Over DC in December; IDW, Image Remain Strong

Sales Report: Marvel Expands Lead Over DC in December; IDW, Image Remain Strong

Marvel grew its lead over DC in December, taking control of over 35% of the direct market while IDW and Image remained strong.

THE MAYO REPORT: Are Event Title Sales Cooling?

THE MAYO REPORT: Are Event Title Sales Cooling?

John Mayo looks at November 2013 sales data, wondering if event sales are slowing down and comparing Marvel NOW! with the New 52.

Sales Report: Marvel, DC's Dollar Share Dips Under 30% Each in November

Sales Report: Marvel, DC's Dollar Share Dips Under 30% Each in November

Marvel and DC split the Top Ten sales positions in November, though both companies' total dollar share dropped to under 30%.

Mayo Report: Variants Boost

Mayo Report: Variants Boost "Walking Dead," Joker's Daughter Rises Again

John Mayo looks at "The Walking Dead's" October domination, the return of the Joker's Daughter one-shot for a second month and "Battle of the Atom."

Sales Report:

Sales Report: "Walking Dead" Rules October; "Infinity," "Zero Year" Still Strong

Variants and a highly publicized 10th Anniversary storyline send "Walking Dead" over 310K in sales while four more titles broke the 100K line.

The Mayo Report: What Does Villains Month's Sales Success Really Mean for DC?

The Mayo Report: What Does Villains Month's Sales Success Really Mean for DC?

DC Comics "won" the battle for dominance of the Direct Market in September thanks to the Villains Month 3D gimmick covers, but how is the New 52 performing overall? John Mayo breaks it down for CBR.

The Mayo Report:

The Mayo Report: "Infinity," "Trinity War" and Comic Book Events

While "Infinity" topped August's sales charts easily, John Mayo looks at what makes a comic book event series and explains why Marvel's latest doesn't quite fit the traditional definition.

Sales Report: August Sales Dip, But Marvel's

Sales Report: August Sales Dip, But Marvel's "Infinity" Tops 250K

Sales in August were down overall, but Jonathan Hickman and Jim Cheung's "Infinity" led Marvel to the #1 position with over 250K issues ordered as "Superman Unchained," "Batman" and "Justice League" all topped 100k.

The Mayo Report:

The Mayo Report: "Trinity War" Increases Sales, "Superman Unchained" Still On Top

John Mayo returns for an analysis of the July, 2013 sales numbers, explaining the sales effect of "Age of Ultron's" conclusion, "Trinity War's" lead-in to Villains Month and the Ultimate line's sales struggle.

Sales Report for July, 2013:

Sales Report for July, 2013: "Superman Unchained," "Superior Spider-Man" Stay Strong

"Superman Unchained" topped the estimated sales charts for the second month running in July, 2013 with strong showings from "Justice League," "Superior Spider-Man," "Guardians of the Galaxy" & more.

The Mayo Report: Superman & Batman Soar, Valiant Remains Steady

The Mayo Report: Superman & Batman Soar, Valiant Remains Steady

John Mayo looks at the June, 2013 sales numbers, finding strength in DC's new series and "Batman," some concern for "Avengers AI," continuing "Walking Dead" dominance and Valiant maintains a strong presence.

Sales Report for June, 2013:

Sales Report for June, 2013: "Superman Unchained," "Kick Ass 3" Debut Strong

Scott Snyder and Jim Lee's "Superman Unchained" soared to the top of the sales charts in June, Marvel was the overall top publisher and "The Walking Dead" once again ruled the trade paperback chart.

The Mayo Report: Female X-Men and My Little Ponies

The Mayo Report: Female X-Men and My Little Ponies

John Mayo returns with a look at the sales data for May, 2013, explaining why sales estimates can and should differ from the numbers on royalty statements. Plus, a quick look at IDW's equine success story.

Sales Estimates for May, 2013: All-New, All-Female

Sales Estimates for May, 2013: All-New, All-Female "X-Men" Tops Charts

Marvel retook the top slot in May, with Brian Wood and Olivier Coipel's "X-Men" exploding into stores with more than 175K in sales, while "Adventure Time," "Saga" and "Walking Dead" led the graphic novel charts.

Sales Estimates for April, 2013 -

Sales Estimates for April, 2013 - "Jupiter's Legacy" Tops 105K

DC topped the charts with "Batman" #19, and Marvel's "Thanos Rising" debuted strong, but the big news is Image Comics placing two titles in the Top Ten with "Jupiter's Legacy" #1 topping 105K in sales.

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